The Benefits of Facebook Ads Facebook is one of the most popular websites on the internet being the second most-visited behind Google. With over a billion monthly active users, the potential for advertising exposure is tremendous, allowing businesses to get in front of their target audience on a regular basis. The company in fact, recently …
10 Reasons Why Social Media Marketing Makes Good Business SenseBeing at the top of your game in business means staying on top of what is current and relevant in the market, and that means using social media as part of your marketing strategy. Social media is the marketing tool of the millennium and if you …
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What Time Is It? Being consistent will always be the key to success in any social media marketing strategy. If you’re not regularly active on social media, people searching for your business may not have the best impression of your business as they search for your services on Facebook and other platforms during their regularly …
Your brand can tell compelling stories using live video. Whether sticking to your organization’s already burgeoning Facebook Page or delving deeper into the world of social media and utilizing Snapchat as part of your evolving social media marketing plan, making a huge splash is as easy as setting your mobile device to video, hitting record, …
While the first day of the three-day phenomenon that is Social Media Marketing World 2016 had some valuable workshops and provided an incredible networking opportunity aboard the U.S.S. Midway, day two gave attendees a lot to digest in terms of where the future of social media is going. With the who’s who of social media …
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The first day energy was kicking in as our team walked through the doors at the San Diego Convention Centre for Social Media Examiner’s Social Media Marketing World 2016. With the opportunities to learn, network and share with some of the greatest minds in the social media space available to us, it was easy to …
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It’s become universally known that consistent posting is the key to creating a social media buzz around you or your company. If you’re interacting with your audience on a daily basis, you’ll have the ability to capitalize on opportunities for engagement that your competitors are utilizing – or hopefully, you’re ahead of the curve and …
One of the biggest pain points for business owners is the amount of platforms available for social media users and how to choose which one is best suited to connect with their audience. Essentially it boils down to, ‘with so many to choose from, why should I even bother in case I choose the wrong …
The irony of using a customized, personal blog post to discuss the merits of curated content is not lost on me. That being said, your business can truly benefit from the use of curated content on your social media page. Whenever I bring up “curated content” to people I consult or my current clients, I’m …
With all due respect to anyone out there with a nut allergy, I couldn’t think of a better analogy for how blogs & social media can work together in a digital marketing plan. Just as peanut butter & jelly (my favourite flavour was always grape), go hand-in-hand to make a comforting snack that’s timeless, utilizing …
