Social Media ROI: Where to Begin

by Elio Gatto | Dec 29, 2015 | Social Media Strategy

Measuring the impact of your social media strategy is important. Social Media ROI is still a fairly new concept for many businesses – and because of that it’s easy to be led astray or to keep plowing away at an ineffective strategy. A question I get a lot is, “how...

What Can Social Marketing Do For Your Business?

by Elio Gatto | Dec 27, 2015 | Social Media Strategy

If you’re a small business owner, sole proprietor or even part of a marketing team in a corporate environment, you might wonder how social media fits into your business plans. If you’re sure you can get a better ROI by networking at local luncheons, on your phone, or...

Bet You Don’t Have Time 2 Stay Social

by Elio Gatto | Dec 20, 2015 | Social Media Strategy

Time 2 Stay Social – One of the biggest objections to establishing a strong social media marketing presence is time. Many businesses are happy maintaining their status quo. They’ve established a foothold in their market and are okay with using their traditional...

The Social Media Strategy Primer

by Elio Gatto | Nov 17, 2015 | Social Media PR, Social Media Strategy

The social media landscape is constantly changing. With all the snapping, chatting, tweeting and posting going on, it’s understandable to feel overwhelmed by it all. Establishing a sound social media strategy, regardless of the size of your business, is actually...