Utilizing Your Network to Create Opportunities
For many marketers, whether you’re the owner of a small business or a Marketing Manager at a large corporation, utilizing the power of social media can only serve to build your business’ bottom line. The amount of exposure you can receive while controlling your...
Twitter Conversational Ads Can Boost Social Strategy
Twitter has grown to be a trusted source for compelling content for many of its users. It’s been noted in many circles that nearly 500,000,000 tweets are posted daily. This flood of content is in direct response to the public’s insatiable need for content that’s...
Social Media Marketing is Essential for B2B Success
The grand misconception about social media is that it leaves little space to stand out for businesses who target other businesses. The B2B companies that have shown phenomenal success through social media are shining examples of how forward-thinking entrepreneurs and...
Social Media ROI: Where to Begin
Measuring the impact of your social media strategy is important. Social Media ROI is still a fairly new concept for many businesses – and because of that it’s easy to be led astray or to keep plowing away at an ineffective strategy. A question I get a lot is, “how...