If you’re a small business owner, sole proprietor or even part of a marketing team in a corporate environment, you might wonder how social media fits into your business plans. If you’re sure you can get a better ROI by networking at local luncheons, on your phone, or even by sending out mass emails rather …
We’ve moved far beyond the point of social media being just the latest trend. It’s a way of life for so many people and, if you’re not already utilizing a dedicated staff member or an outsourced social media marketing consultant, you need to be or you’re running the serious risk of losing ground on your …
Facebook has taken the world by storm and has become a great way for friends and family to stay connected. Many people would assume that Facebook’s broad scope would mean that small to medium-sized businesses would get lost in the shuffle amongst global brands. That actually couldn’t be further from the truth. Just as you …
Time 2 Stay Social – One of the biggest objections to establishing a strong social media marketing presence is time. Many businesses are happy maintaining their status quo. They’ve established a foothold in their market and are okay with using their traditional marketing methods to create or maintain brand awareness. These companies have established sufficient staff …
– Social Media Management is an art, one which needs the attention of an “artist” who is always working on his craft. A small to medium sized business owner may not have the time to learn the intricacies of this constantly evolving marketing platform. While many businesses are already on Facebook, Twitter, LinkedIn and other social …
Outsourcing vs In-House Social Media Management? Read More »
The importance of establishing a brand identity can never be overstated. The perception of your business in the public eye is vital to continued success in any marketplace. In the past, companies could utilize print and broadcasting channels to squeeze messages into ad space and 30 second blocks on radio and television. These channels provided …
The social media landscape is constantly changing. With all the snapping, chatting, tweeting and posting going on, it’s understandable to feel overwhelmed by it all. Establishing a sound social media strategy, regardless of the size of your business, is actually as easy as 1-2-3. With this primer, and a bit of due diligence, you can …
Social media marketing Etobicoke – Facebook advertising is just one of the ways that we’ll work with you to get your social media marketing goals in place. SocialKnowHow.com prides itself on being the social media marketing Etobicoke organization that can adjust accordingly and use the tools that best fit your vision. We are dedicated to …
There’s no way around using social media to connect with your target market in today’s online environment where most of your prospects will have a smartphone, tablet or spend a significant amount of time in front of their laptop or desktop computer. If you’re a company that’s looking to stay current and viable in today’s …
Facebook: How social media public relations works Read More »
5 Ways to Turn Customers into Social Media Advocates Today’s social media landscape is noisy. Companies compete for attention every day. It can be hard for local businesses to stand out, but two recent studies show how businesses can use social media to their advantage. A 2013 study by the Internet Advertising Bureau found that …
