One of the biggest pain points for business owners is the amount of platforms available for social media users and how to choose which one is best suited to connect with their audience. Essentially it boils down to, ‘with so many to choose from, why should I even bother in case I choose the wrong […]
What Social Media Platforms Can Do For You? Read More »
The irony of using a customized, personal blog post to discuss the merits of curated content is not lost on me. That being said, your business can truly benefit from the use of curated content on your social media page. Whenever I bring up “curated content” to people I consult or my current clients, I’m
Great Curated Content is the Work of an Artist Read More »
With all due respect to anyone out there with a nut allergy, I couldn’t think of a better analogy for how blogs & social media can work together in a digital marketing plan. Just as peanut butter & jelly (my favourite flavour was always grape), go hand-in-hand to make a comforting snack that’s timeless, utilizing
Blogs & Social Media = Peanut Butter & Jelly Read More »
If social media was a living, breathing human, it would be entering the 5th Grade this year. Sure in its infancy in the late 90’s there was some form of social media available, what we recognize today didn’t begin making its way into pop culture until roughly 7 years later. Social Media’s initial introduction was
Social Media: Beyond Boom to Everyday Life Read More »
It’s a common buzzword in social media, as well as the real world. Very often, people looking to raise their public profile use local events as a way to network and build their status. Doing so, they use the term, “in community” when describing their activities that day. Anyone from an aspiring journalist, a politician,
Be a Strong Voice in Your ‘Community’ Read More »
Viral is a buzz word that is synonymous with success on social media. There are examples over the last few years of campaigns that have taken the online world by storm and created considerable buzz for the recipients of that exposure. When it comes to social media marketing, many companies seem to want to jump
Go Consistent Before Going Viral Read More »
Rob Ford is currently battling cancer again and our entire team, along with so many of you, may want to wish Rob and his family the best of luck fighting this disease. As the former Mayor of Toronto, friend and past client, we invite you to visit www.GetWellRobFord.com and leave your well wishes to the Ford
For many marketers, whether you’re the owner of a small business or a Marketing Manager at a large corporation, utilizing the power of social media can only serve to build your business’ bottom line. The amount of exposure you can receive while controlling your brand’s message is vital even beyond your balance sheet – as your
Utilizing Your Network to Create Opportunities Read More »
Twitter has grown to be a trusted source for compelling content for many of its users. It’s been noted in many circles that nearly 500,000,000 tweets are posted daily. This flood of content is in direct response to the public’s insatiable need for content that’s informative, entertaining – or in a perfect world for your
Twitter Conversational Ads Can Boost Social Strategy Read More »
Keeping your business’ posts on the News Feed of their users is a priority for the people at Facebook. They’ve begun to adjust how posts are shared and what content reaches which users thanks to their Feed Quality Panel – a series of surveys whereby thousands of users are polled daily regarding various content. This
Are Your Facebook Posts Feed-Worthy? Read More »
