Making Sense of Instagram’s Algorithm Algorithms on social media can be confusing, especially when it comes to who’s going to see the content you post and when. With Instagram, the social network recently changed its algorithm in an effort to be more transparent with the average user’s audiences, filtering through more personal connections and brands […]
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When it comes to online advertising, Facebook appears most prominently and for good reason. It is a cardinal rule of advertising to target your market in order to increase your return on investment and this social media is known for its effectiveness in doing just that. It is extremely effective in target marketing because it
Facebook Targeting: Oh, The Possibilities Read More »
It is a matter of fact that advertising is a necessary sales tool for business. In the digital era, advertising too has had to adapt to new technology and new outlets including social media. To maximize on those Facebook ad sales here are several tactics to employ: Retarget If you’ve already had visitors to your
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As we move in to the new year, we are happy to be celebrating 1.5 years as a Facebook Marketing Agency Partner, and, as such, Social Know How is your partner in social media marketing success. The Facebook Marketing Expert program is available to select advertisers by invitation only, which means that Social Know How
Social Know How: A Facebook Marketing Agency Partner and Your Partner in Success Read More »
A new year will soon be upon us and that typically means making resolutions and setting goals for the next 365 days that follow. Part of that goal-setting should be centered around your social media marketing, looking at trends for the new year and how to implement them as part of your strategy. Here’s what
Make A New Year’s Resolution to be Social Read More »
Are you a small business owner? Did you know that social media marketing can help grow your business? Social media as a marketing tool has the potential to build awareness, drive sales and grow your customer base and if you aren’t using this tool, here are some helpful tips to maximize on that potential. Planning
5 Social Media Marketing Tips for your Small Business Read More »
Self Promotion on Social Media: It’s Okay to Toot Your Own Horn The old expression about not tooting your own horn seems to be going by the wayside since the advent of social media. While it once may have been considered cache to “toot your own horn” the premise of this new media is social
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As the holiday season ramps up so should marketing efforts. Tis the season to be insightful when it comes to your target market and to leverage those insights in your marketing approach. Here are three things to consider when marketing for the upcoming holiday season: Don’t Dismiss Feelings When it comes to marketing, holiday or
Tis the Season to be Marketing Read More »
With 1.13 billion daily active users on Facebook on average, it’s quite clear to see why this social media platform is so powerful when it comes to marketing for business; so much so in fact, that the network itself is equipped with an arsenal of tools to better business performance. With features such as Facebook
Facebook and The Tools for Success Read More »
Many businesses and brands have a social media presence as part of an overall marketing strategy but advertising on those platforms has become a must as customers are finding products and services through social media ads. This means that companies should be implementing promotional strategies for social media particularly on platforms such as Facebook and
Social Media Ads: The Must-Have for Your Business Read More »
