The Instagram “Go Live” feature is not a new one, but it certainly has become a greater utilized function. While it may have initially been considered a passing fad, statistics are indicating it is anything but. The Instagram Live tool allows users to stream live videos to their followers through Instagram Stories. This is incredible […]
Social media has become the new medium for communication whether personally or professionally. With billions of active users on social platforms such as Facebook, Twitter and Instagram, it’s only natural as a business to want to harness the power of this medium for marketing. Social media offers companies and brands to connect with their audiences,
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Visual content remains king on social media, with videos becoming more and more predominant hence their importance in a digital marketing strategy. Market data has indicated high percentages of businesses utilizing video as part of their marketing efforts (Business Insider reported that in 2020, Facebook and Instagram together will account for about two thirds of
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In 2006 the Oxford English dictionary recognized Google as a verb amidst its pages. More than a word, Google has become a way of life. It’s no wonder then, that utilizing this search engine can be incredibly beneficial to business. Consumers rely heavily on Google, particularly when looking for local goods and services which is
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Does your marketing plan include the use of Facebook advertising? If not, you could be missing out on the acquisition of new customers and more importantly, revenue. This platform has billions of registered users, checking in, multiple times daily. By advertising on Facebook, you have the ability to get your message in front of an
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With the ever-changing Instagram algorithms, it can be a daunting task how to keep ahead of the game and ensure you’re getting the engagements you want to see on your content. In no particular order, here’s our tips on how to increase engagement on Instagram. 1. Post Captivating Content This should be a no-brainer; however,
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Tips on handling dropping organic Facebook reach Facebook’s constant commitment to its users has been to connect people to the stories and the content they want to see. The intuitive nature on how Facebook determines what we see on our newsfeeds is as such: Family, friends, and news organizations. Content from brands doesn’t necessarily make
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5 Social Media Trends for 2019With social media trends constantly changing, it can be difficult to pinpoint what is working for your audience all the time. With 2019 just around the corner, here are our top five predictions for trends we will be seeing more of – and what your brand should be jumping on
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Caption this: the art of crafting the perfect copy for your post I know it may seem super sacrilegious for someone such as myself – who’s built a career out of writing copy – to teach just anyone how to do just that. But, hear me out. Imagine you’re about to post a really engaging
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5 Things You Need To Know About Instagram Advertising Ever thought about advertising your brand on Instagram? Just like on Facebook, you can create captivating ads with effective call-to actions that will bring the user to a desired webpage, such as your company’s website for traffic. Depending on your business objectives, the Social Know How
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