As we emerge from the insanity that was 2020, it is time to look towards what 2021 will bring in terms of social media trends. Last year, we all spent more time than usual on social media and our devices. Whether it was to simply catch up with friends and family, get the latest news, […]
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7 Benefits of Working With a Social Media Marketing Agency The use of social media for business and marketing in this day and age is vital however managing your social media platform can be a daunting task. Successful social media activity requires not only time, but a constant understanding of evolving technology, software, techniques, etiquette
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Have you ever felt too busy that you don’t even have time to talk to your clients, supporters and all stakeholders on your Facebook Page through the Messenger? We know that, for some Business pages, the volume of incoming messages may be overwhelming and may contain the same questions and topics. Did you
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It is said that a picture is worth a thousand words however the power of the written word cannot be underestimated, particularly when it comes to crafting the perfect caption for Instagram. While the picture may capture attention, it is the written component that will promote engagement. With the new algorithms on Instagram, the photos
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The Instagram “Go Live” feature is not a new one, but it certainly has become a greater utilized function. While it may have initially been considered a passing fad, statistics are indicating it is anything but. The Instagram Live tool allows users to stream live videos to their followers through Instagram Stories. This is incredible
Social media has become the new medium for communication whether personally or professionally. With billions of active users on social platforms such as Facebook, Twitter and Instagram, it’s only natural as a business to want to harness the power of this medium for marketing. Social media offers companies and brands to connect with their audiences,
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Visual content remains king on social media, with videos becoming more and more predominant hence their importance in a digital marketing strategy. Market data has indicated high percentages of businesses utilizing video as part of their marketing efforts (Business Insider reported that in 2020, Facebook and Instagram together will account for about two thirds of
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In 2006 the Oxford English dictionary recognized Google as a verb amidst its pages. More than a word, Google has become a way of life. It’s no wonder then, that utilizing this search engine can be incredibly beneficial to business. Consumers rely heavily on Google, particularly when looking for local goods and services which is
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Does your marketing plan include the use of Facebook advertising? If not, you could be missing out on the acquisition of new customers and more importantly, revenue. This platform has billions of registered users, checking in, multiple times daily. By advertising on Facebook, you have the ability to get your message in front of an
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With the ever-changing Instagram algorithms, it can be a daunting task how to keep ahead of the game and ensure you’re getting the engagements you want to see on your content. In no particular order, here’s our tips on how to increase engagement on Instagram. 1. Post Captivating Content This should be a no-brainer; however,
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