Elio Gatto, Author at Social Know How

Social Media Marketing – How to Choose the Right Channels for your Business

Leave a Comment / social media marketing coordinator / Elio Gatto

What Social Media Marketing channels are right for your business? Time spent on social media is skyrocketing, and any brand or company that wants to connect with consumers needs to participate, so you need a plan. Let’s look at five steps for establishing an effective social media marketing strategy and deciding which Social Media Marketing […]

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What is a Pixel in Facebook marketing?

How does the iOS update affect Facebook and Instagram ads

Facebook, Instagram / Elio Gatto

Apple recently announced changes with IOS 14 that will affect how we receive and process conversion events from tools such as the Facebook Pixel. Businesses that advertise mobile apps and those that optimize, target, and report on the web conversion events from any of our business tools will be affected. As part of their

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Ten Tips to Managing Your Instagram Followers Effectively and Efficiently

Leave a Comment / Instagram / Elio Gatto

Now that you have garnered followers on Instagram it is time to effectively and efficiently manage them. Managing Instagram followers means: *Note* managing Instagram followers doesn’t mean trying disingenuous strategies like Instagram automation or buying followers. Whether you are starting out on Instagram or already have a large Instagram following, it’s important to develop these

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5 steps to advertise LinkedIn

advertising, LinkedIn for Business / Elio Gatto

You probably heard by now that linkedin is the up and coming player in advertising and lead generation. Previously we outlined 6 reasons why you should consider LinkedIn for your brand. What really sets LinkedIn apart from other social media platforms like, facebook and instagram, is their B2B targeting. LinkedIn has optimized its targeting options

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6 Reasons to use LinkedIn for Marketing

Leave a Comment / LinkedIn for Business / Elio Gatto

6 Reasons to use LinkedIn for Marketing More than 30 million companies use Linkedin for business. Linkedin is not just about recruiting and hiring top talent anymore. With more than 740 million members, more and more brands are using LinkedIn marketing to network, connect, and sell. There are LinkedIn marketing tools available for every business

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