How to Use Social Media to Drive Traffic to Your E-commerce Site


Social media is a great way to build rapport with potential customers. What’s more,  it’s also a great way to send free traffic to your e-commerce site and boost your online sales. 

But how do you utilize social media in the best way to make the most use of it and to drive sales to your eCommerce store?

In this post, we will talk about how you can use social media to drive visits to your eCommerce store. 

Let’s start with 5 tips on how to use social media for your e-commerce site. 
1. Treat each platform differently. 

Every platform is different and you should treat every platform as such. You should provide upfront value online. Stay consistent online, so whatever message you are speaking about on Facebook, stay true and consistent to that message if you decide to start marketing on Instagram. You want to be consistent across platforms. So, this speaks to your brand imagery, your logos, your slogans, make sure that they’re all congruent across all of your platforms as well as on your e-commerce website. 

2. Interact with your followers 

Interaction with your followers is important. Make sure you are replying to your comments. Don’t leave comments unattended. Someone has taken time to write a comment so make sure to respond to them. 

3. Sharing is Caring 

You want to encourage your followers to comment and to share, so when you put out a post, make sure you’re encouraging and telling your followers to leave their comments and suggestions as well as to share your post with their followers. 

4. Join the conversation

Whatever is happening on social media, whether it is a post that you have posted or not, leave a comment on that post and make sure you’re joining in with the conversation of people who are putting out similar content to you. 

Here are some tips for growing a following
1. Content: Quality over Quantity

You can grow a following on social media by producing quality over quantity. You don’t just want to produce loads of different posts on social media, but you need to ensure that what you’re posting is of high quality. If you’re posting high-quality content, then over time, you’re going to attract a following of people who are most likely to visit your e-commerce website and make purchases. 

2. Be discoverable 

Make sure that you’re being discoverable. If you’re putting out YouTube content, then make sure that your YouTube videos are search-friendly. If you’re using Instagram, then make use of hashtags so people can find your content.

3. Consistency is Key

You also want to be consistent. Don’t just put out a post today and then don’t put out another post for three or four months. Make sure you’re as consistent as possible. You don’t have to put out posts every single day but stick to a schedule that suits you best. 

4. Focus On Your Niche

Being niche-focused is super important. Think about what products you are selling on your eCommerce website. What demographic are those products suited for? Create content for that specific demographic. Whether you’re putting content out on YouTube or putting content out on Instagram or Facebook or LinkedIn, you always want to keep your specific demographic at the top of your mind when creating that content. 

If you’re consistently putting out quality content, your target demographic will notice it, then eventually you will build a following of people who are most likely to click the link back to your eCommerce website, and most importantly, make purchases from you.

We hope these tips help you with using social media for your e-commerce store. 

Feeling overwhelmed? Our team can help you with your Social Media Marketing for your e-commerce store so you can focus on your brand. We’re only a short message away. 

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top