Be a Strong Voice in Your ‘Community’

by Elio Gatto | Mar 15, 2016 | Marketing Strategy

It’s a common buzzword in social media, as well as the real world.  Very often, people looking to raise their public profile use local events as a way to network and build their status.  Doing so, they use the term, “in community” when describing their...

Go Consistent Before Going Viral

by Elio Gatto | Mar 10, 2016 | Marketing Strategy

Viral is a buzz word that is synonymous with success on social media. There are examples over the last few years of campaigns that have taken the online world by storm and created considerable buzz for the recipients of that exposure. When it comes to social media...

Twitter Conversational Ads Can Boost Social Strategy

by Elio Gatto | Feb 18, 2016 | Marketing Strategy

Twitter has grown to be a trusted source for compelling content for many of its users. It’s been noted in many circles that nearly 500,000,000 tweets are posted daily.  This flood of content is in direct response to the public’s insatiable need for content that’s...

Your Brand – Your Company’s Most Important Asset

by Elio Gatto | Feb 11, 2016 | Marketing Strategy

I love getting great feedback from clients regarding their social media marketing experience with Social Know How. Too often, I get caught up in the actual performance of our team – what we deliver and how we deliver it – that I sometimes forget that helping...

Social Media Marketing is Essential for B2B Success

by Elio Gatto | Feb 9, 2016 | Marketing Strategy

The grand misconception about social media is that it leaves little space to stand out for businesses who target other businesses. The B2B companies that have shown phenomenal success through social media are shining examples of how forward-thinking entrepreneurs and...

Social Media ROI: Where to Begin

by Elio Gatto | Dec 29, 2015 | Marketing Strategy

Measuring the impact of your social media strategy is important. Social Media ROI is still a fairly new concept for many businesses – and because of that it’s easy to be led astray or to keep plowing away at an ineffective strategy. A question I get a lot is, “how...