Making Sense of Instagram’s Algorithm

Making Sense of Instagram’s Algorithm Algorithms on social media can be confusing, especially when it comes to who’s going to see the content you post and when. With Instagram, the social network recently changed its algorithm in an effort to be more transparent...

Facebook Targeting: Oh, The Possibilities

When it comes to online advertising, Facebook appears most prominently and for good reason.  It is a cardinal rule of advertising to target your market in order to increase your return on investment and this social media is known for its effectiveness in doing...

Facebook and The Tools for Success

With 1.13 billion daily active users on Facebook on average, it’s quite clear to see why this social media platform is so powerful when it comes to marketing for business; so much so in fact, that the network itself is equipped with an arsenal of tools to better...

6 Reasons to Outsource Social Media Management

Social media is one of the leading marketing tools available to businesses these days and managing it can be a full-time job.  If you’re running a business, chances are, you don’t have the time (and sometimes even the expertise) to dedicate to it.  One of...

4 Steps of Networking on LinkedIn

“Succeeding in business is all about making connections” great words from a leading businessman, Sir Richard Branson.   The best way to make those connections is by networking online through LinkedIn! LinkedIn is mainly used for professional...