6 Reasons to Outsource Social Media Management

by Elio Gatto | Jul 23, 2017 | Social Media Management, Social Media Manager

Social media is one of the leading marketing tools available to businesses these days and managing it can be a full-time job.  If you’re running a business, chances are, you don’t have the time (and sometimes even the expertise) to dedicate to it.  One of...

Forging a Relationship Between Sales and Marketing

by Elio Gatto | Mar 31, 2017 | Social Media Management, Social Media Manager, Social Media Marketing

Sales is an important part of any business however for sales to be truly successful they need to be married with marketing and effective communication, which includes social media.  Through the effective management of social media sales opportunities can be...

Everything’s Posted For a Reason

by Elio Gatto | Apr 7, 2016 | Social Media Management

It’s become universally known that consistent posting is the key to creating a social media buzz around you or your company. If you’re interacting with your audience on a daily basis, you’ll have the ability to capitalize on opportunities for engagement that your...

Blogs & Social Media = Peanut Butter & Jelly

by Elio Gatto | Mar 17, 2016 | Instagram, Social Media Content Creator, Social Media Management

With all due respect to anyone out there with a nut allergy, I couldn’t think of a better analogy for how blogs & social media can work together in a digital marketing plan. Just as peanut butter & jelly (my favourite flavour was always grape), go hand-in-hand...

How to Use Social Media to Boost Your Business

by Elio Gatto | Dec 28, 2015 | advertising, Social Media Management

Social media marketing is all about tapping into the plethora of tweets, posts, pictures, video and any other content that’s part of the entire digital landscape. Whether you favour Twitter, LinkedIn, Facebook or any one of the other available platforms, your business...

Outsourcing vs In-House Social Media Management?

by Elio Gatto | Dec 18, 2015 | advertising, Social Media Management

– Social Media Management is an art, one which needs the attention of an “artist” who is always working on his craft. A small to medium sized business owner may not have the time to learn the intricacies of this constantly evolving marketing platform. While many...