What Social Media Platforms Can Do For You?
One of the biggest pain points for business owners is the amount of platforms available for social media users and how to choose which one is best suited to connect with their audience. Essentially it boils down to, ‘with so many to choose from, why should I...
Blogs & Social Media = Peanut Butter & Jelly
With all due respect to anyone out there with a nut allergy, I couldn’t think of a better analogy for how blogs & social media can work together in a digital marketing plan. Just as peanut butter & jelly (my favourite flavour was always grape), go hand-in-hand...
Are Your Facebook Posts Feed-Worthy?
Keeping your business’ posts on the News Feed of their users is a priority for the people at Facebook. They’ve begun to adjust how posts are shared and what content reaches which users thanks to their Feed Quality Panel – a series of surveys whereby thousands of users...
How Often Should Your Business Post on Facebook?
It seems as though many businesses seem to think that their only need for a Facebook presence is to ensure that a Page exists so no one thinks they’re not “with the times.” This line of thinking is more common than you think and completely...