Let’s start with the basics. We already know that video content is powerful. Did you know that YouTube alone has over 2 billion users – and each day, those users watch a billion hours of video, generating billions of views? (Statista, 2021)...
Did you know that about two million advertisers are taking advantage of social media advertising on Instagram? What does this mean? The higher audience’s reach, the more chances for conversion. As it stands now, Instagram is the sixth most visited...
Apple recently announced changes with IOS 14 that will affect how we receive and process conversion events from tools such as the Facebook Pixel. Businesses that advertise mobile apps and those that optimize, target, and report on the web conversion events from any of...
You probably heard by now that linkedin is the up and coming player in advertising and lead generation. Previously we outlined 6 reasons why you should consider LinkedIn for your brand. What really sets LinkedIn apart from other social media platforms...
You’ve done it! You’ve started your own business! Congrats! Customers are trickling from your website, BUT you feel there could be more. You know by now that future customers — are on the internet. They’re having real conversations with other real...
Is Social Media Marketing a good way to advertise? Short answer is: Yes! Social media has the ability to establish multiple touchpoints into the customer’s journey, think about that time you searched for a specific product, you were then reminded of that...
