There are various ways to drive traffic to your website. The main two that businesses and brands turn to and invest in are search and social. In this post, we will discuss the difference between Search Engine Marketing and Social Media Marketing. Should we invest in one marketing strategy more than the other? Why are […]
What is the difference between Social Media Marketing and Google Marketing? Read More »
What Social Media Marketing channels are right for your business? Time spent on social media is skyrocketing, and any brand or company that wants to connect with consumers needs to participate, so you need a plan. Let’s look at five steps for establishing an effective social media marketing strategy and deciding which Social Media Marketing
Social Media Marketing – How to Choose the Right Channels for your Business Read More »
Social media is word-of-mouth on steroids. It gives you a way to connect and build relationships with your customers. But it’s not a hard sell like many ads you see. It’s a more nuanced form of marketing. A conversation. Some entrepreneurs think social media is just another channel you can use to talk about your
What you Need to Know about Social Media and Ecommerce Read More »
All the work you do researching and setting up a new Facebook ad campaign can be worthless if you aren’t tracking the results and then optimizing the campaign. You won’t know if your campaign is delivering the desired results, and you won’t be able to track your Return on Ad Spend (ROAS) down to the
What is a Pixel in Facebook marketing? Read More »
Social media is a great way to build rapport with potential customers. What’s more, it’s also a great way to send free traffic to your e-commerce site and boost your online sales. But how do you utilize social media in the best way to make the most use of it and to drive sales to
How to Use Social Media to Drive Traffic to Your E-commerce Site Read More »
Apple recently announced changes with IOS 14 that will affect how we receive and process conversion events from tools such as the Facebook Pixel. Businesses that advertise mobile apps and those that optimize, target, and report on the web conversion events from any of our business tools will be affected. As part of their
How does the iOS update affect Facebook and Instagram ads Read More »
Now that you have garnered followers on Instagram it is time to effectively and efficiently manage them. Managing Instagram followers means: *Note* managing Instagram followers doesn’t mean trying disingenuous strategies like Instagram automation or buying followers. Whether you are starting out on Instagram or already have a large Instagram following, it’s important to develop these
Ten Tips to Managing Your Instagram Followers Effectively and Efficiently Read More »
You probably heard by now that linkedin is the up and coming player in advertising and lead generation. Previously we outlined 6 reasons why you should consider LinkedIn for your brand. What really sets LinkedIn apart from other social media platforms like, facebook and instagram, is their B2B targeting. LinkedIn has optimized its targeting options
5 steps to advertise LinkedIn Read More »
6 Reasons to use LinkedIn for Marketing More than 30 million companies use Linkedin for business. Linkedin is not just about recruiting and hiring top talent anymore. With more than 740 million members, more and more brands are using LinkedIn marketing to network, connect, and sell. There are LinkedIn marketing tools available for every business
6 Reasons to use LinkedIn for Marketing Read More »
How much does social media marketing cost? There is no single answer to this questions The cost of your Social Media Marketing depends on various factors including your location and the type of business you have. The average cost for social media marketing services is $50 to $100 per hour. A monthly social media marketing
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