I love getting great feedback from clients regarding their social media marketing experience with Social Know How. Too often, I get caught up in the actual performance of our team – what we deliver and how we deliver it – that I sometimes forget that helping clients professionally can also have an immense impact on their brand […]
Your Brand – Your Company’s Most Important Asset Read More »
The grand misconception about social media is that it leaves little space to stand out for businesses who target other businesses. The B2B companies that have shown phenomenal success through social media are shining examples of how forward-thinking entrepreneurs and organizations are riding the social media wave all the way to the bank. Your B2B
Social Media Marketing is Essential for B2B Success Read More »
It seems as though many businesses seem to think that their only need for a Facebook presence is to ensure that a Page exists so no one thinks they’re not “with the times.” This line of thinking is more common than you think and completely ignores the power of social media. People are always connected and, if your’e business
How Often Should Your Business Post on Facebook? Read More »
Measuring the impact of your social media strategy is important. Social Media ROI is still a fairly new concept for many businesses – and because of that it’s easy to be led astray or to keep plowing away at an ineffective strategy. A question I get a lot is, “how will I know if this
Social Media ROI: Where to Begin Read More »
Social media marketing is all about tapping into the plethora of tweets, posts, pictures, video and any other content that’s part of the entire digital landscape. Whether you favour Twitter, LinkedIn, Facebook or any one of the other available platforms, your business requires a social media presence that’s impactful and consistent. Of course, there’s much
How to Use Social Media to Boost Your Business Read More »
If you’re a small business owner, sole proprietor or even part of a marketing team in a corporate environment, you might wonder how social media fits into your business plans. If you’re sure you can get a better ROI by networking at local luncheons, on your phone, or even by sending out mass emails rather
What Can Social Marketing Do For Your Business? Read More »
We’ve moved far beyond the point of social media being just the latest trend. It’s a way of life for so many people and, if you’re not already utilizing a dedicated staff member or an outsourced social media marketing consultant, you need to be or you’re running the serious risk of losing ground on your
Late to the Social Media Party Read More »
Facebook has taken the world by storm and has become a great way for friends and family to stay connected. Many people would assume that Facebook’s broad scope would mean that small to medium-sized businesses would get lost in the shuffle amongst global brands. That actually couldn’t be further from the truth. Just as you
Facebook is More Local Than You Think Read More »
Time 2 Stay Social – One of the biggest objections to establishing a strong social media marketing presence is time. Many businesses are happy maintaining their status quo. They’ve established a foothold in their market and are okay with using their traditional marketing methods to create or maintain brand awareness. These companies have established sufficient staff
Bet You Don’t Have Time 2 Stay Social Read More »
– Social Media Management is an art, one which needs the attention of an “artist” who is always working on his craft. A small to medium sized business owner may not have the time to learn the intricacies of this constantly evolving marketing platform. While many businesses are already on Facebook, Twitter, LinkedIn and other social
Outsourcing vs In-House Social Media Management? Read More »
