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Building Brand Loyalty Through Digital Channels: The Digital Advantage

advertising, Content, Facebook, google, Instagram, seo, Uncategorized / Elio Gatto

Brand loyalty today isn’t just about repeat business—it’s about emotional connection. People aren’t just buying your product; they’re buying into your brand. And more often than not, those connections are being formed, nurtured, and solidified online. If you’re not prioritizing building brand loyalty through digital channels, you could be missing one of your biggest growth […]

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Hyperlocal Marketing in Canada: Targeting and Engaging Your Community

advertising, Facebook, Facebook Ads, google, Instagram, Instagram Advertising, LinkedIn for Business, Social Media Strategy / Elio Gatto

Let’s face it—blanket marketing campaigns just don’t cut it anymore. Today’s consumers expect content that’s not only relevant but rooted in their everyday surroundings. That’s where hyperlocal marketing steps in. For Canadian businesses, this strategy isn’t just smart—it’s essential. Whether you’re a family-run bakery in Halifax or a clothing boutique in Vancouver’s Kitsilano, connecting with

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Google My Business 101

google / Elio Gatto

If you’ve ever wondered what in the world Google My Business is, or why it’s so important, you’ve come to the right place. In this world of digital jargon, “Google My Business” holds true to its name and is as simple as can be — it is literally putting your business on Google. What is

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What is the difference between Social Media Marketing and Google Marketing?

google / Elio Gatto

There are various ways to drive traffic to your website. The main two that businesses and brands turn to and invest in are search and social. In this post, we will discuss the difference between Search Engine Marketing and Social Media Marketing. Should we invest in one marketing strategy more than the other? Why are

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Google, Can You Create my Google My Business Profile?

google / Elio Gatto

In 2006 the Oxford English dictionary recognized Google as a verb amidst its pages. More than a word, Google has become a way of life. It’s no wonder then, that utilizing this search engine can be incredibly beneficial to business. Consumers rely heavily on Google, particularly when looking for local goods and services which is

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Success by Numbers: The Power of Google Analytics

google / Elio Gatto

Google Analytics (GA) has become the benchmark when it comes to measurement of success in the world of online marketing. One of the first things a company or brand wishing to work with a blogger or influencer requests is information on their Analytics. This is due to the fact that GA has become a powerful

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Google My Business 101

What is the difference between Social Media Marketing and Google Marketing?

Google, Can You Create my Google My Business Profile?

Success by Numbers: The Power of Google Analytics

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