Author name: Elio Gatto

Social Media Management: Should you hire an Agency vs. a Freelancer?

Businesses that see the power behind social media to speed their progress forward and embrace a new way of doing business are wise to use social media to their advantage.  Since Social Media has become such a powerful tool, it’s important to find the right person or team to run your organizations’ social media efforts.  …

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Social Media Management – 5 Things to look for when hiring a Social Media Manager

Social Media Management – 5 Things to look for when hiring a Social Media Manager  You don’t need to be hiding under a rock to realize that Social Media Management is important nowadays. People are spending more time scrolling through social media than ever.   If you’ve tried managing your organization’s social media, you’d probably realize …

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Social Media Management Tools to Use in 2022

Having to manage social media for our clients has allowed us to collect a vault of digital tools that help with planning and scheduling your posts, analyzing and optimizing their performance.  We believe in the importance of investing in the right tools for the long-term growth of our clients.  This is why we at, Social …

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Social Media Management: 5 Benefits of Outsourcing It

Introduction Today Social Media Management for big companies is super common. Companies are interacting with their consumers on social media. Customers are expressing their praise, complaints, and everything in between for a brand on Social media.  In this post, we will cover how big companies are using social media for their business strategy.  Table of …

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Six TikTok Marketing Strategies You Can Start Using For Your Brand

In September 2021, TikTok celebrated reaching 1 billion monthly active users. Although Gen-Z initially dominated TikTok, many millennials have quickly adopted it worldwide.  TikTok still feels like a bit of a mystery to marketers. But, the reality is that if you own a business, TikTok Marketing can be an excellent channel for your brand.  This …

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What You Should Know Before You Start Advertising on YouTube

Let’s start with the basics.  We already know that video content is powerful.  Did you know that YouTube alone has over 2 billion users – and each day, those users watch a billion hours of video, generating billions of views? (Statista, 2021) This number is perhaps higher since we are only accounting for the viewers …

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Instagram Advertising Facts To Know For 2022

Did you know that about two million advertisers are taking advantage of social media advertising on Instagram?  What does this mean? The higher audience’s reach, the more chances for conversion.  As it stands now, Instagram is the sixth most visited website. Users spend at least 30 minutes browsing on Instagram alone. The activities vary from …

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5 Digital Marketing Trends That Will Continue in 2022

We have seen strategies and tactics with excellent results in the past year. These same strategies are likely to have the same effect in the future!  Today we are going to cover five digital marketing trends that are becoming the general direction that digital marketing is going toward in 2022!  1. Focus on User Intent …

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Facebook Lookalike Audiences: What you need to know

Lookalike audiences are a Facebook segmentation tool that finds users whose demographics and interests are similar to those existing followers. These are easy to create and implement, making them a potent marketing tool for efficiently finding high-converting users.  Facebook Lookalike Audiences are a definite game-changer.  To create it, you first need to choose a source …

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