5 Social Media Marketing Trends to watch in 2022

There has been a definite shift in the way brands and businesses communicate and win the audience through social media platforms. New trends are always emerging and brands are looking for ways to attract a significant portion of the social media population. 

Social Know How is always on top of social media marketing trends! After all, it’s our job to keep up with new strategies! So, we have compiled a list of trends to watch out for this year

Here are 5 social media trends B2B and B2C should know. Keep your strategies up to date.

1. TikTok Will Continue to Dominate
TikTok has grown rapidly in popularity over the past two years and was reportedly the most downloaded app in 2020

In the United States alone there are 65.9 million users and the number keeps growing. World wide TikTok has 1 billion users in over 150 countries and has been downloaded more than 200 million times. 

Consider launching your business on TikTok to meet your audience where they are. 

2. Budget Marketing Will Go Up 

The rise in expectations will mean a significant rise in small network marketing this year than in the past few years. It’s important to make your budget flexible, efficient, and measurable in case of any changes. 

3. Shoppers will continue to turn to social media to purchase things 

Recently, social media channels have given online shopping a key interest and come up with ways buyers will complete the purchase without having to leave the app. Because of their prodigious presence, buyers are turning their heads to online shopping. For instance, shoppable stories are a feature on Instagram that allows users to select a product sticker and complete the purchase without exiting the app. 

On TikTok, users can seamlessly purchase things thanks to the platform’s adverting formats like Spark Ads

4. Shorter Videos Will Increase In Popularity 

Short-form videos are the secret sauce for TikTok. These videos are a unique method of captivating as well as engaging buyers. What’s more, a short-form video takes less time to convey the necessary information about a product than any other format would. 

Through videos, brands can get an in-depth connection with their online audience, highlight their products as well as create awareness about any issues of interest. 

5. Market Volume Could Increase 

No one wants to gamble around with organic reach when paid advertising has proved a potential jackpot. Social media advertising is only ripe for the taking and the rules of the game are at your fingertips. There will be a tougher scramble for target audiences this year! This year’s market volume might increase to impressive levels, which means it’s necessary to reach this audience before competitors do. 

Start your 2022 social media strategy with Social Know How! We understand social media and the know-how to implement the changes that make a difference! Contact us to find out more!

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