Author name: Elio Gatto

Blogs & Social Media = Peanut Butter & Jelly

With all due respect to anyone out there with a nut allergy, I couldn’t think of a better analogy for how blogs & social media can work together in a digital marketing plan. Just as peanut butter & jelly (my favourite flavour was always grape), go hand-in-hand to make a comforting snack that’s timeless, utilizing

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Social Media: Beyond Boom to Everyday Life

If social media was a living, breathing human, it would be entering the 5th Grade this year.  Sure in its infancy in the late 90’s there was some form of social media available, what we recognize today didn’t begin making its way into pop culture until roughly 7 years later.   Social Media’s initial introduction was

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Utilizing Your Network to Create Opportunities

For many marketers, whether you’re the owner of a small business or a Marketing Manager at a large corporation, utilizing the power of social media can only serve to build your business’ bottom line. The amount of exposure you can receive while controlling your brand’s message is vital even beyond your balance sheet – as your

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Twitter Conversational Ads Can Boost Social Strategy

Twitter has grown to be a trusted source for compelling content for many of its users. It’s been noted in many circles that nearly 500,000,000 tweets are posted daily.  This flood of content is in direct response to the public’s insatiable need for content that’s informative, entertaining – or in a perfect world for your

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