Elio Gatto, Author at Social Know How

Hyperlocal Marketing in Canada: Targeting and Engaging Your Community

advertising, Facebook, Facebook Ads, google, Instagram, Instagram Advertising, LinkedIn for Business, Social Media Strategy / Elio Gatto

Let’s face it—blanket marketing campaigns just don’t cut it anymore. Today’s consumers expect content that’s not only relevant but rooted in their everyday surroundings. That’s where hyperlocal marketing steps in. For Canadian businesses, this strategy isn’t just smart—it’s essential. Whether you’re a family-run bakery in Halifax or a clothing boutique in Vancouver’s Kitsilano, connecting with […]

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How AI and Machine Learning Are Reshaping Canadian Digital Marketing

Uncategorized / Elio Gatto

In the ever-evolving world of digital marketing, Artificial Intelligence (AI) and Machine Learning (ML) have shifted from tech buzzwords to real business game-changers. The application of AI and Machine Learning, particularly in Canadian digital marketing, is noteworthy. Forward-thinking brands across Canada are leveraging these technologies to streamline operations, deliver ultra-personalized experiences, and uncover insights no

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AI Phone Dialers: Transforming Business Client Interaction, Retention, and Lead Acquisition

AI / Elio Gatto

In today’s rapidly shifting business environment, maintaining strong client interaction, ensuring retention, and driving lead acquisition have all become essential priorities. AI-powered phone dialers are proving to be revolutionary tools in this regard, offering businesses unmatched efficiency and personalized outreach. These intelligent systems allow companies to scale their communication efforts, boost retention rates, and streamline

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