Four Facebook Analytics Alternatives

In June 2021, Facebook discontinued the Analytics tool. Not everyone was happy about another change in what seemed like a never-ending list of changes on the platform.  Facebook retired Facebook Analytics as part of an initiative to consolidate business...

Get Started with LinkedIn Campaign Manager

Campaign Manager is LinkedIn’s ad management tool that empowers anyone to create, launch, and evaluate the performance of LinkedIn ad campaigns.  Many businesses are seeing better engagement and ROI on LinkedIn than ever. This self-service, online tool guides...

Understanding Instagram Insights

Having a good understanding of your data on Instagram can inform the content you create to reach new customers.  Data is king! One of the best ways to reach your social media goals is to implement a data-driven content strategy.  Check out how you can use...

How to Create an Instagram Shop

Instagram is one of the most used social platforms in the world, and if you plan on marketing digitally, it’s a must that you have an Instagram presence. Creating a legitimate following to convert or retain customers takes commitment, creativity, and...

How to Boost Audience Engagement on Instagram

With over one billion active users, Instagram has quickly become one of the most popular social networks. Many small businesses- from hair salons to restaurants have been quite successful thanks to Instagram. They have found a community who like, comment, and share...