In September 2021, TikTok celebrated reaching 1 billion monthly active users. Although Gen-Z initially dominated TikTok, many millennials have quickly adopted it worldwide. TikTok still feels like a bit of a mystery to marketers. But, the reality is that if you...
Let’s start with the basics. We already know that video content is powerful. Did you know that YouTube alone has over 2 billion users – and each day, those users watch a billion hours of video, generating billions of views? (Statista, 2021)...
Did you know that about two million advertisers are taking advantage of social media advertising on Instagram? What does this mean? The higher audience’s reach, the more chances for conversion. As it stands now, Instagram is the sixth most visited...
We have seen strategies and tactics with excellent results in the past year. These same strategies are likely to have the same effect in the future! Today we are going to cover five digital marketing trends that are becoming the general direction that digital...
Lookalike audiences are a Facebook segmentation tool that finds users whose demographics and interests are similar to those existing followers. These are easy to create and implement, making them a potent marketing tool for efficiently finding high-converting...
