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Marketing Vs Advertising

Leave a Comment / social media marketing coordinator / By Elio Gatto

A lot of business owners and entrepreneurs often confuse marketing to be the same as advertising. The terms are often used interchangeably but they are actually two separate things with different goals. However, many businesses choose to use both marketing and advertising as part of their overall marketing strategy. Marketing vs Advertising Marketing is a …

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What You Should Know Before You Start Advertising on YouTube

Leave a Comment / youtube / By Elio Gatto

Let’s start with the basics. We already know that video content is powerful. Did you know that YouTube alone has over 2 billion users – and each day, those users watch a billion hours of video, generating billions of views? (Statista, 2021) This number is perhaps higher since we are only accounting for the viewers …

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Top 10 Reasons to Use Facebook Advertising

Leave a Comment / Facebook, Facebook Ads / By Elio Gatto

Does your marketing plan include the use of Facebook advertising? If not, you could be missing out on the acquisition of new customers and more importantly, revenue. This platform has billions of registered users, checking in, multiple times daily. By advertising on Facebook, you have the ability to get your message in front of an …

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5 Things You Need To Know About Instagram Advertising

Leave a Comment / Instagram, Instagram Advertising, Uncategorized / By Elio Gatto

5 Things You Need To Know About Instagram Advertising Ever thought about advertising your brand on Instagram? Just like on Facebook, you can create captivating ads with effective call-to actions that will bring the user to a desired webpage, such as your company’s website for traffic. Depending on your business objectives, the Social Know How …

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