It is said that a picture is worth a thousand words however the power of the written word cannot be underestimated, particularly when it comes to crafting the perfect caption for Instagram. While the picture may capture attention, it is the written component that will promote engagement. With the new algorithms on Instagram, the photos …
The Instagram “Go Live” feature is not a new one, but it certainly has become a greater utilized function. While it may have initially been considered a passing fad, statistics are indicating it is anything but. The Instagram Live tool allows users to stream live videos to their followers through Instagram Stories. This is incredible …
With the ever-changing Instagram algorithms, it can be a daunting task how to keep ahead of the game and ensure you’re getting the engagements you want to see on your content. In no particular order, here’s our tips on how to increase engagement on Instagram. 1. Post Captivating Content This should be a no-brainer; however, …
5 Things You Need To Know About Instagram Advertising Ever thought about advertising your brand on Instagram? Just like on Facebook, you can create captivating ads with effective call-to actions that will bring the user to a desired webpage, such as your company’s website for traffic. Depending on your business objectives, the Social Know How …
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Facebook and Instagram ads: Should you boost that post or create an ad campaign? Advertising your business on Facebook and Instagram can be a great way to get your brand noticed and bring in new opportunities. The question is, should you boost a post or create an advertising campaign? What is the difference between the …
Facebook and Instagram ads: Should you boost that post or create an ad campaign? Read More »
Making Sense of Instagram’s Algorithm Algorithms on social media can be confusing, especially when it comes to who’s going to see the content you post and when. With Instagram, the social network recently changed its algorithm in an effort to be more transparent with the average user’s audiences, filtering through more personal connections and brands …
It is said that a picture is worth a thousand words however the power of the written word cannot be underestimated, particularly when it comes to crafting the perfect caption for Instagram. While the picture may capture attention, it is the written component that will promote engagement. With the new algorithms on Instagram, the photos …
The irony of using a customized, personal blog post to discuss the merits of curated content is not lost on me. That being said, your business can truly benefit from the use of curated content on your social media page. Whenever I bring up “curated content” to people I consult or my current clients, I’m …
With all due respect to anyone out there with a nut allergy, I couldn’t think of a better analogy for how blogs & social media can work together in a digital marketing plan. Just as peanut butter & jelly (my favourite flavour was always grape), go hand-in-hand to make a comforting snack that’s timeless, utilizing …
