Self Promotion on Social Media: It’s Okay to Toot Your Own Horn The old expression about not tooting your own horn seems to be going by the wayside since the advent of social media. While it once may have been considered cache to “toot your own horn” the premise of this new media is social […]
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As the holiday season ramps up so should marketing efforts. Tis the season to be insightful when it comes to your target market and to leverage those insights in your marketing approach. Here are three things to consider when marketing for the upcoming holiday season: Don’t Dismiss Feelings When it comes to marketing, holiday or
Tis the Season to be Marketing Read More »
With 1.13 billion daily active users on Facebook on average, it’s quite clear to see why this social media platform is so powerful when it comes to marketing for business; so much so in fact, that the network itself is equipped with an arsenal of tools to better business performance. With features such as Facebook
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Many businesses and brands have a social media presence as part of an overall marketing strategy but advertising on those platforms has become a must as customers are finding products and services through social media ads. This means that companies should be implementing promotional strategies for social media particularly on platforms such as Facebook and
Social Media Ads: The Must-Have for Your Business Read More »
In business as in life success does not come on its own. There are typically strategies that work together to create a prosperous outcome; two such partners in success are social media marketing and email marketing. When seamlessly integrated they have the capabilities of increasing brand exposure and return on investment. Email marketing has proven
Social Media Marketing and Email Marketing: Partners in Success Read More »
Facebook, Twitter, Instagram and other social media networks have become the tools for marketing in business; so much so, that any business without at least one social media profile is lagging. The widespread use of social media allows for a connectivity with companies and the target audiences that remains unsurpassed. It is for this reason
Are Your Business and Social Media in Sync? Read More »
Why Should Your Company Be Social with these 5 Social Media Networks?Social networking, the practice of expanding the number of one’s business contacts by making connections through individuals. The potential to facilitate such connections online is unparalleled with the opportunity to make contacts through the Web using social media platforms. Each platform establishes interconnected online
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You know the old saying, “you get what you pay for”? That philosophy holds true in several areas including your social media marketing. While it seems like an easy task to manage, the reality is quite the opposite. Social media management can take on a full-time role and as a business owner you likely have other
Pay to Play is Really the Only Way Read More »
10 Reasons Why Social Media Marketing Makes Good Business Sense Being at the top of your game in business means staying on top of what is current and relevant in the market, and that means using social media as part of your marketing strategy. Social media is the marketing tool of the millennium and if
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Google Analytics (GA) has become the benchmark when it comes to measurement of success in the world of online marketing. One of the first things a company or brand wishing to work with a blogger or influencer requests is information on their Analytics. This is due to the fact that GA has become a powerful
Success by Numbers: The Power of Google Analytics Read More »
