Author name: Elio Gatto

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5 Social Media Marketing Tips for your Small Business

Are you a small business owner?  Did you know that social media marketing can help grow your business?  Social media as a marketing tool has the potential to build awareness, drive sales and grow your customer base and if you aren’t using this tool, here are some helpful tips to maximize on that potential. Planning […]

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Self-Promotion on Social Media: It’s Okay to Toot Your Own Horn

Self Promotion on Social Media: It’s Okay to Toot Your Own Horn The old expression about not tooting your own horn seems to be going by the wayside since the advent of social media. While it once may have been considered cache to “toot your own horn” the premise of this new media is social

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Social Media Ads: The Must-Have for Your Business

Many businesses and brands have a social media presence as part of an overall marketing strategy but advertising on those platforms has become a must as customers are finding products and services through social media ads.  This means that companies should be implementing promotional strategies for social media particularly on platforms such as Facebook and

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Social Media Marketing and Email Marketing: Partners in Success

In business as in life success does not come on its own.  There are typically strategies that work together to create a prosperous outcome; two such partners in success are social media marketing and email marketing.  When seamlessly integrated they have the capabilities of increasing brand exposure and return on investment. Email marketing has proven

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Why Should Your Company Be Social with these 5 Social Media Networks?

Why Should Your Company Be Social with these 5 Social Media Networks?Social networking, the practice of expanding the number of one’s business contacts by making connections through individuals. The potential to facilitate such connections online is unparalleled with the opportunity to make contacts through the Web using social media platforms. Each platform establishes interconnected online

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