What does a social media agency do? Most day-to-day activities inside a social media agency are focused on creating and organizing content, and then scheduling and publishing that content across various channels. However, a social media agency does much more than publish posts on social networks. In this article, we’ll explain four things a social media …
Businesses and organizations use social media to get their brand in front of as many people as possible. But to do this, you need followers and subscribers. The mistake many businesses make with their social media marketing strategies is often over-delivering on posts and putting out content that is less than authentic to their brand. …
The Importance of Quality Over Quantity When Using Social Media Read More »
Did you know that you can run ad campaigns on LinkedIn? Below are helpful tips for building compelling content for your Linkedin Campaigns. 1. Add an engaging image Ads with an image or video have a 20% higher click-through rate. Try minimizing the text in your image and include warmer colors. 2. Incorporate clear messaging …
As we emerge from the insanity that was 2020, it is time to look towards what 2021 will bring in terms of social media trends. Last year, we all spent more time than usual on social media and our devices. Whether it was to simply catch up with friends and family, get the latest news, …
7 Benefits of Working With a Social Media Marketing Agency The use of social media for business and marketing in this day and age is vital however managing your social media platform can be a daunting task. Successful social media activity requires not only time, but a constant understanding of evolving technology, software, techniques, etiquette …
7 Benefits of Working With a Social Media Marketing Agency Read More »
Have you ever felt too busy that you don’t even have time to talk to your clients, supporters and all stakeholders on your Facebook Page through the Messenger? We know that, for some Business pages, the volume of incoming messages may be overwhelming and may contain the same questions and topics. Did you …
3 tips to deliver a great customer experience using Facebook Messenger Read More »
It is said that a picture is worth a thousand words however the power of the written word cannot be underestimated, particularly when it comes to crafting the perfect caption for Instagram. While the picture may capture attention, it is the written component that will promote engagement. With the new algorithms on Instagram, the photos …
The Instagram “Go Live” feature is not a new one, but it certainly has become a greater utilized function. While it may have initially been considered a passing fad, statistics are indicating it is anything but. The Instagram Live tool allows users to stream live videos to their followers through Instagram Stories. This is incredible …
Social media has become the new medium for communication whether personally or professionally. With billions of active users on social platforms such as Facebook, Twitter and Instagram, it’s only natural as a business to want to harness the power of this medium for marketing. Social media offers companies and brands to connect with their audiences, …
Visual content remains king on social media, with videos becoming more and more predominant hence their importance in a digital marketing strategy. Market data has indicated high percentages of businesses utilizing video as part of their marketing efforts (Business Insider reported that in 2020, Facebook and Instagram together will account for about two thirds of …
