Driving Rapid Digital Momentum
for Doug Ford’s Mayoral Campaign
CLIENT
Doug Ford Mayoral Campaign
City of Toronto
SERVICES
Campaign Strategy · Digital Advertising · Social Media Strategy · Content Development · Branding · Community Engagement
Campaign Results at a Glance
Became One of the Most Discussed Candidates Online
New Facebook Followers
Significant Increase in Online Engagement
Results summary: The Doug Ford campaign gained 10,000+ new Facebook followers and became one of the most discussed candidates online with Social Know How®.
The Challenge
Entering the Toronto mayoral race on a compressed timeline, the campaign needed to quickly establish a strong digital presence while competing against candidates who already had established online audiences.
With limited time before election day, the focus was on building awareness, improving visibility, and creating a direct connection with voters through digital channels.
- Establish a credible and consistent digital presence in a short timeframe
- Introduce Doug Ford to voters through clear and accessible messaging
- Close the visibility gap with candidates who already had strong online followings
- Maximize reach and engagement within a six-week campaign period
The Challenge
Entering the Toronto mayoral race on a compressed timeline, the campaign needed to quickly establish a strong digital presence while competing against candidates who already had established online audiences.
With limited time before election day, the focus was on building awareness, improving visibility, and creating a direct connection with voters through digital channels.
- Establish a credible and consistent digital presence in a short timeframe
- Introduce Doug Ford to voters through clear and accessible messaging
- Close the visibility gap with candidates who already had strong online followings
- Maximize reach and engagement within a six-week campaign period
Our Strategy
We developed and executed a focused digital campaign designed to build awareness, strengthen messaging consistency, and increase engagement across key platforms.
- Campaign Branding & Identity: We created a consistent visual and messaging system across all platforms to improve recognition and ensure a unified campaign presence.
- Social Media Infrastructure & Verification: Verified social media profiles were created and optimized to establish authenticity, eliminate confusion from unofficial accounts, and provide a centralized source of information and communication for voters.
- Content Strategy & Messaging: Content was designed to present Doug Ford as a knowledgeable, relatable candidate with a clear vision for Toronto, balancing informative messaging with accessible communication.
- Integrated Online & Offline Activation: Digital advertising campaigns were aligned with direct mail initiatives, converting offline supporters into active online followers and amplifying campaign visibility.
- Endorsements & Community Engagement: Strategic use of endorsements and community-focused content helped expand reach, build credibility, and strengthen voter connection.
Strategic Impact
- Rapid Digital Growth: The campaign generated over 10,000 new Facebook followers in a short period, establishing a strong and active online audience.
- Increased Voter Engagement: Consistent and targeted content drove high levels of interaction, positioning Doug Ford as a key voice in the conversation.
- Enhanced Visibility: Doug Ford quickly became one of the most discussed candidates in the race, closing the gap with competitors who had a digital head start.
- Campaign Momentum: The strategic use of digital platforms played a critical role in building momentum and reshaping public perception within a limited timeframe.
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