10 Reasons Why Social Media Marketing Makes Good Business Sense

10 Reasons Why Social Media Marketing Makes Good Business Sense Being at the top of your game in business means staying on top of what is current...

Success by Numbers: The Power of Google Analytics

Google Analytics (GA) has become the benchmark when it comes to measurement of success in the world of online marketing. One of the first...

7 Benefits of an Effective Social Media Marketing Strategy and Plan

As with traditional media and forms of advertising it is important to have a plan, it is becoming increasingly important for businesses to also...

6 Reasons to Outsource Social Media Management

Social media is one of the leading marketing tools available to businesses these days and managing it can be a full-time job. If you’re...

4 Steps of Networking on LinkedIn

“Succeeding in business is all about making connections” great words from a leading businessman, Sir Richard Branson. The best way to...

Measure the Success of Facebook Marketing with a Pixel

Facebook is constantly evolving the way businesses can use their platform for long-term success in the marketplace. For the longest time,...

How Not to Run Your Facebook Ad

With the tagline “Over 1 billion people. We’ll help you reach the right ones” Facebook has certainly identified itself as a leader when it comes to...

Are YOU Missing on YouTube?

YouTube is one of the often ignored facets of a strong social media marketing campaign. As a platform, with approximately 5 BILLION videos watched...

We’re Going Live

“Three, Two, One and we’re Live”. Live video is gaining popularity as a source of information and entertainment and social media has facilitated...

Analytics: Use An Old Lesson & Get Results Today

So you’ve got a phenomenal social media team and strategy in place you say? You’re going to roll out a huge campaign with phenomenal videos and...

Here’s Why Businesses Need Social Media

The internet has revolutionized the way people do business and as a result social media has been a major contributing factor to business success....

What to Look for in a Social Media Manager

Social media has become a leading tool in business marketing. While most businesses may be equipped with social media channels, they may not...

Optimizing your Facebook Business Page

Facebook pages have evolved from simple mediums for social sharing to powerful business tools. A business page on Facebook allows companies to...

Meme-ing Your Way to Social Media Success

With my blog, I try and answer questions I’m asked regularly from clients and prospects. I talked to someone recently about memes and, when...

It’s All About Goal Setting

“Setting goals is the first step in turning the invisible into the visible” ~ Tony Robbins Goals are extremely important both personally and...

Facebook Ads: Here’s What You Should Be Asking

Social media has brought about an evolution in marketing providing businesses and brands with greater opportunities to target their audiences...

RECAP: Social Media Marketing World 2016

Day 1 The first day energy was kicking in as our team walked through the doors at the San Diego Convention Centre for Social Media Examiner’s...

RECAP: Day 3 of Social Media Marketing World 2016

Saying goodbye is never easy. When something excites you, inspires you and helps you see the bigger picture of where your life and that of those...

A Few Social Media “How Not-To’s”

So many blogs are published to give you ideas on what you should do regarding any particular topic. In my case, I do my best to give you all...

Forging a Relationship Between Sales and Marketing

Sales is an important part of any business however for sales to be truly successful they need to be married with marketing and effective...

5 Key Benefits of Hiring a Social Media Manager

Research and statistics continue to demonstrate that social media is not just a trend but rather an important business tool. The world of social...

TOP 6 Reasons to Use a Social Media Management Company

Social media is one of the leading marketing tools available to businesses these days and managing it can be a full-time job. If you’re running a...

The Benefits of Outsourcing Your Social Media Marketing

The Benefits of Outsourcing Your Social Media MarketingThe use of social media for business and marketing in this day and age is vital however...

The Benefits of Facebook Ads

The Benefits of Facebook Ads Facebook is one of the most popular websites on the internet being the second most-visited behind Google. With over a...

What Posting Time is it?

What Time Is It? Being consistent will always be the key to success in any social media marketing strategy. If you’re not regularly active on...

Online Video: Live & Get Live

Your brand can tell compelling stories using live video. Whether sticking to your organization’s already burgeoning Facebook Page or delving deeper...

RECAP: Day 2 of Social Media Marketing World 2016

While the first day of the three-day phenomenon that is Social Media Marketing World 2016 had some valuable workshops and provided an incredible...

RECAP: Day 1 of Social Media Marketing World 2016

The first day energy was kicking in as our team walked through the doors at the San Diego Convention Centre for Social Media Examiner’s Social Media...

Everything’s Posted For a Reason

It’s become universally known that consistent posting is the key to creating a social media buzz around you or your company. If you’re interacting...

What Social Media Platforms Can Do For You?

One of the biggest pain points for business owners is the amount of platforms available for social media users and how to choose which one is best...

Great Curated Content is the Work of an Artist

The irony of using a customized, personal blog post to discuss the merits of curated content is not lost on me. That being said, your business can...

Blogs & Social Media = Peanut Butter & Jelly

With all due respect to anyone out there with a nut allergy, I couldn’t think of a better analogy for how blogs & social media can work together...

Social Media: Beyond Boom to Everyday Life

If social media was a living, breathing human, it would be entering the 5th Grade this year. Sure in its infancy in the late 90’s there was...

Be a Strong Voice in Your ‘Community’

It’s a common buzzword in social media, as well as the real world. Very often, people looking to raise their public profile use local events...

Go Consistent Before Going Viral

Viral is a buzz word that is synonymous with success on social media. There are examples over the last few years of campaigns that have taken the...

Get Well Rob Ford

Rob Ford is currently battling cancer again and our entire team, along with so many of you, may want to wish Rob and his family the best of luck...

Utilizing Your Network to Create Opportunities

For many marketers, whether you’re the owner of a small business or a Marketing Manager at a large corporation, utilizing the power of social...

Twitter Conversational Ads Can Boost Social Strategy

Twitter has grown to be a trusted source for compelling content for many of its users. It’s been noted in many circles that nearly 500,000,000...

Are Your Facebook Posts Feed-Worthy?

Keeping your business’ posts on the News Feed of their users is a priority for the people at Facebook. They’ve begun to adjust how posts are shared...

Your Brand – Your Company’s Most Important Asset

I love getting great feedback from clients regarding their social media marketing experience with Social Know How. Too often, I get caught up in the...

Social Media Marketing is Essential for B2B Success

The grand misconception about social media is that it leaves little space to stand out for businesses who target other businesses. The B2B companies...

How Often Should Your Business Post on Facebook?

It seems as though many businesses seem to think that their only need for a Facebook presence is to ensure that a Page exists so...

Social Media ROI: Where to Begin

Measuring the impact of your social media strategy is important. Social Media ROI is still a fairly new concept for many businesses – and because of...

How to Use Social Media to Boost Your Business

Social media marketing is all about tapping into the plethora of tweets, posts, pictures, video and any other content that’s part of the entire...

What Can Social Marketing Do For Your Business?

If you’re a small business owner, sole proprietor or even part of a marketing team in a corporate environment, you might wonder how social media...

Late to the Social Media Party

We’ve moved far beyond the point of social media being just the latest trend. It’s a way of life for so many people and, if you’re not already...

Facebook is More Local Than You Think

Facebook has taken the world by storm and has become a great way for friends and family to stay connected. Many people would assume that Facebook’s...