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How to use Instagram Reels and Drive Results
You can promote your brand, reach new people and engage your audience with Instagram Reels. Instagram Reels is a content format that...
What is the difference between Social Media Marketing and Google Marketing?
There are various ways to drive traffic to your website. The main two that businesses and brands turn to and invest in are search and social. ...
Social Media Marketing – How to Choose the Right Channels for your Business
What Social Media Marketing channels are right for your business? Time spent on social media is skyrocketing, and any brand or company that wants to...
What you Need to Know about Social Media and Ecommerce
Social media is word-of-mouth on steroids. It gives you a way to connect and build relationships with your customers. But it's not a hard sell like...
What is a Pixel in Facebook marketing?
All the work you do researching and setting up a new Facebook ad campaign can be worthless if you aren’t tracking the results and then optimizing...
How to Use Social Media to Drive Traffic to Your E-commerce Site
Social media is a great way to build rapport with potential customers. What's more, it's also a great way to send free traffic to your...
How does the iOS update affect Facebook and Instagram ads
Apple recently announced changes with IOS 14 that will affect how we receive and process conversion events from tools such as the Facebook Pixel....
Ten Tips to Managing Your Instagram Followers Effectively and Efficiently
Now that you have garnered followers on Instagram it is time to effectively and efficiently manage them. Managing Instagram followers means: ...
5 steps to advertise LinkedIn
You probably heard by now that linkedin is the up and coming player in advertising and lead generation. Previously we outlined 6 reasons why...
6 Reasons to use LinkedIn for Marketing
6 Reasons to use LinkedIn for Marketing More than 30 million companies use Linkedin for business. Linkedin is not just about recruiting and...
How Much Does Social Media Marketing Cost?
Whatever it is, the way you tell your story online can make all the difference. How much does social media marketing cost? There is no single answer...
10 question to ask a Social Media Agency?
You’ve done it! You’ve started your own business! Congrats! Customers are trickling from your website, BUT you feel there could be more. ...
Is Social Media Marketing a good way to advertise?
Is Social Media Marketing a good way to advertise? Short answer is: Yes! Social media has the ability to establish multiple touchpoints...
How to choose the right Social Media Marketing Agency for your brand
How do I choose the right Social Media agency? Once you have your social media marketing goals, it is time to find the right agency for...
Social Media Agencies – What do they do?
What does a social media agency do? Most day-to-day activities inside a social media agency are focused on creating and organizing content, and then...
The Importance of Quality Over Quantity When Using Social Media
Businesses and organizations use social media to get their brand in front of as many people as possible. But to do this, you need followers and...
3 Tips for Creating Engaging LinkedIn Campaigns
Did you know that you can run ad campaigns on LinkedIn? Below are helpful tips for building compelling content for your Linkedin Campaigns. 1. Add...
Top 5 Social Media Trends of 2021
As we emerge from the insanity that was 2020, it is time to look towards what 2021 will bring in terms of social media trends. Last year, we all...
7 Benefits of Working With a Social Media Marketing Agency
7 Benefits of Working With a Social Media Marketing Agency The use of social media for business and marketing in this day and age is vital however...
3 tips to deliver a great customer experience using Facebook Messenger
Have you ever felt too busy that you don't even have time to talk to your clients, supporters and all stakeholders on your Facebook Page through the...
Tips for Instagram Engagement
It is said that a picture is worth a thousand words however the power of the written word cannot be underestimated, particularly when it comes to...
Go Live and Grow
The Instagram “Go Live” feature is not a new one, but it certainly has become a greater utilized function. While it may have initially been...
All Social Media Markets are Not Created Equal
Social media has become the new medium for communication whether personally or professionally. With billions of active users on social platforms...
Instagram Engagement Through Video
Visual content remains king on social media, with videos becoming more and more predominant hence their importance in a digital marketing...
Google, Can You Create my Google My Business Profile?
In 2006 the Oxford English dictionary recognized Google as a verb amidst its pages. More than a word, Google has become a way of life. It's no...
Top 10 Reasons to Use Facebook Advertising
Does your marketing plan include the use of Facebook advertising? If not, you could be missing out on the acquisition of new customers and...
5 Ways To Increase Instagram Engagement
With the ever-changing Instagram algorithms, it can be a daunting task how to keep ahead of the game and ensure you’re getting the engagements you...
4 Tips to Get Your Facebook Posts Seen
Tips on handling dropping organic Facebook reach Facebook’s constant commitment to its users has been to connect people to the stories and the...
5 Social Media Trends for 2019
5 Social Media Trends for 2019With social media trends constantly changing, it can be difficult to pinpoint what is working for your audience all...
Caption This: The Art Of Crafting The Perfect Copy For Your Post
Caption this: the art of crafting the perfect copy for your post I know it may seem super sacrilegious for someone such as myself – who’s built a...
5 Things You Need To Know About Instagram Advertising
5 Things You Need To Know About Instagram Advertising Ever thought about advertising your brand on Instagram? Just like on Facebook, you can create...
What makes Social Know How different?
What makes Social Know How different? We are specifically niched for Social Media Marketing. We are passionate about Social Media and we are focused...
HOW TO MEASURE SOCIAL MEDIA R.O.I.
HOW TO MEASURE SOCIAL MEDIA R.O.I. Here’s a question we often receive about gauging success with social media: How do you measure return on...
Facebook and Instagram ads: Should you boost that post or create an ad campaign?
Facebook and Instagram ads: Should you boost that post or create an ad campaign? Advertising your business on Facebook and Instagram can be a great...
Debunking 3 Social Media Marketing Myths
Debunking 3 Social Media Marketing Myths While Social Media continues to escalate in popularity, its positive reputation is also accompanied by a...
Video is king: Ways to incorporate more video content in your social media strategy
Video is king: Ways to incorporate more video content in your social media strategy As people, we want to be engaged and entertained. With social...
Making Sense of Instagram’s Algorithm
Making Sense of Instagram's Algorithm Algorithms on social media can be confusing, especially when it comes to who’s going to see the content you...
Facebook Targeting: Oh, The Possibilities
When it comes to online advertising, Facebook appears most prominently and for good reason. It is a cardinal rule of advertising to target...
Maximize Facebook Ad Sales
It is a matter of fact that advertising is a necessary sales tool for business. In the digital era, advertising too has had to adapt to new...
Social Know How: A Facebook Marketing Agency Partner and Your Partner in Success
As we move in to the new year, we are happy to be celebrating 1.5 years as a Facebook Marketing Agency Partner, and, as such, Social Know How...
Make A New Year’s Resolution to be Social
A new year will soon be upon us and that typically means making resolutions and setting goals for the next 365 days that follow. Part of that...
5 Social Media Marketing Tips for your Small Business
Are you a small business owner? Did you know that social media marketing can help grow your business? Social media as a marketing tool...
Self-Promotion on Social Media: It’s Okay to Toot Your Own Horn
Self Promotion on Social Media: It’s Okay to Toot Your Own Horn The old expression about not tooting your own horn seems to be going by the wayside...
Tis the Season to be Marketing
As the holiday season ramps up so should marketing efforts. Tis the season to be insightful when it comes to your target market and to leverage...
Facebook and The Tools for Success
With 1.13 billion daily active users on Facebook on average, it’s quite clear to see why this social media platform is so powerful when it comes to...
Social Media Ads: The Must-Have for Your Business
Many businesses and brands have a social media presence as part of an overall marketing strategy but advertising on those platforms has become a...
Social Media Marketing and Email Marketing: Partners in Success
In business as in life success does not come on its own. There are typically strategies that work together to create a prosperous outcome; two...
Are Your Business and Social Media in Sync?
Facebook, Twitter, Instagram and other social media networks have become the tools for marketing in business; so much so, that any business without...
Why Should Your Company Be Social with these 5 Social Media Networks?
Why Should Your Company Be Social with these 5 Social Media Networks?Social networking, the practice of expanding the number of one's business...
Pay to Play is Really the Only Way
You know the old saying, “you get what you pay for”? That philosophy holds true in several areas including your social media...