Social Media 101

If you're running a business and not on social media, you're missing out on a lot of marketing opportunities. Social media allows your brand to...

No More Struggle – Merging Your Facebook Pages Has Never Been Easier!

You've spent a lot of time and effort building your business on Facebook and boosting your social media presence via Facebook Advertising and Social...

10th Annual Vaughan International Film Festival 2022

Spring is in the air, and so is a new festival that's bringing a little bit of everything to you! Social Know How is proud to announce a media...

Search Intent Social Advertising 101

Digital Marketing is an exciting field that ignites the fuel in you to learn something new every single day. Today, we discuss Search Intent Social...

The Ultimate Guide to Instagram Sponsored Posts

You’ve tried it all – Instagram marketing, cold emailing, Facebook engagement – now its time to spruce things up with Instagram Sponsored Posts!...

5 Social Media Marketing Trends to watch in 2022

There has been a definite shift in the way brands and businesses communicate and win the audience through social media platforms. New trends are...

How Social Media Can Move Your Organization Forward in 2022

Social Media Marketing Social media is more than just a way to stay connected with friends and family. It’s also an incredibly powerful tool for...

12 Social Media Tips for Small Businesses for 2022

Did you know that there are now 4.2 billion active social media users? Those nearly 2.5 hours offer an incredible opportunity for businesses...

How to Create a Social Media Strategy For Your Business For 2022

It's no secret that social media is a powerful tool for businesses. It's a great way to connect with customers, build relationships, and promote...

Social Media Management: Should you hire an Agency vs. a Freelancer?

Businesses that see the power behind social media to speed their progress forward and embrace a new way of doing business are wise to use social...

Social Media Management – 5 Things to look for when hiring a Social Media Manager

Social Media Management - 5 Things to look for when hiring a Social Media Manager You don’t need to be hiding under a rock to realize that...

Social Media Management Tools to Use in 2022

Having to manage social media for our clients has allowed us to collect a vault of digital tools that help with planning and scheduling your posts,...

What is Social Media Management? A Guide for 2022

Now people are on social media more than ever. Active social media users have passed the 4.55 billion mark and the average daily usage of...

Social Media Management: 5 Benefits of Outsourcing It

Introduction Today Social Media Management for big companies is super common. Companies are interacting with their consumers on social media....

Six TikTok Marketing Strategies You Can Start Using For Your Brand

In September 2021, TikTok celebrated reaching 1 billion monthly active users. Although Gen-Z initially dominated TikTok, many millennials have...

What You Should Know Before You Start Advertising on YouTube

Let's start with the basics. We already know that video content is powerful. Did you know that YouTube alone has over 2 billion users -...

Instagram Advertising Facts To Know For 2022

Did you know that about two million advertisers are taking advantage of social media advertising on Instagram? What does this mean? The higher...

5 Digital Marketing Trends That Will Continue in 2022

We have seen strategies and tactics with excellent results in the past year. These same strategies are likely to have the same effect in the...

Facebook Lookalike Audiences: What you need to know

Lookalike audiences are a Facebook segmentation tool that finds users whose demographics and interests are similar to those existing followers....

7 Tricks That Will Help You Get More People to Join Your Facebook Group

In a previous post, we covered why you should create a Facebook Group for your business. Now that you have created a Facebook Group make sure...

7 Tips On How to Run a Successful Facebook Contest

In our previous post, we covered Facebook communities and how to get followers. Running a Facebook contest is a strategy you can use to generate...

Why You Should Create a Facebook Group for your Business

Did you know that brands have an opportunity to build fan communities on Facebook? Facebook recently changed its algorithm; the newsfeed now...

7 Reasons to Hire a Social Media Manager

What is Social Media Management? Social media management is creating, scheduling, analyzing, listening, and engaging with content posted on social...

7 Facebook Marketing Tools to Enhance Your Campaigns

We all want to get the best out of our Facebook Marketing Campaign, but we often encounter many barriers. Some marketers have the knowledge but lack...

The Evolution of Social Commerce and Why It’s Here to Stay

Shopify saw a rush of new businesses using its platform. The increase in users resulted in net income soaring to US$1.12 billion for the period that...

How to get Instagram Verification for your Brand 2021

We all want to be recognized and be given validation. Brands and influencers on social media yearn for the coveted blue checkmark. This sought-after...

What Should You Post On Your Facebook Business Page

In our previous post, we walked you through 5 steps to setting up your Facebook Business Page. You learned how to create a Facebook Business Page to...

How to Create a Facebook Business Page in 5 Steps

Did you know that 2.6 billion people actively use Facebook every day? Because of its vast reach, Facebook has become a go-to component of...

Four Facebook Analytics Alternatives

In June 2021, Facebook discontinued the Analytics tool. Not everyone was happy about another change in what seemed like a never-ending list of...

Get Started with LinkedIn Campaign Manager

Campaign Manager is LinkedIn’s ad management tool that empowers anyone to create, launch, and evaluate the performance of LinkedIn ad...

Understanding Instagram Insights

Having a good understanding of your data on Instagram can inform the content you create to reach new customers. Data is king! One of the best...

How to Create an Instagram Shop

Instagram is one of the most used social platforms in the world, and if you plan on marketing digitally, it's a must that you have an Instagram...

How to Boost Audience Engagement on Instagram

With over one billion active users, Instagram has quickly become one of the most popular social networks. Many small businesses- from hair salons to...

Content Still Reigns Supreme!

Try this brand new filter! This one will make everything you put online attract millions of new clients and will sell everything you have to offer...

Tips for Planning and Creating Content for Instagram

More than one billion people use Instagram every month! Ninety percent of them follow at least one business! What was once a photo-sharing app...

How to use Instagram Reels and Drive Results

You can promote your brand, reach new people and engage your audience with Instagram Reels. Instagram Reels is a content format that...

What is the difference between Social Media Marketing and Google Marketing?

There are various ways to drive traffic to your website. The main two that businesses and brands turn to and invest in are search and social. ...

Social Media Marketing – How to Choose the Right Channels for your Business

What Social Media Marketing channels are right for your business? Time spent on social media is skyrocketing, and any brand or company that wants to...

What you Need to Know about Social Media and Ecommerce

Social media is word-of-mouth on steroids. It gives you a way to connect and build relationships with your customers. But it's not a hard sell like...

What is a Pixel in Facebook marketing?

All the work you do researching and setting up a new Facebook ad campaign can be worthless if you aren’t tracking the results and then optimizing...

How to Use Social Media to Drive Traffic to Your E-commerce Site

Social media is a great way to build rapport with potential customers. What's more, it's also a great way to send free traffic to your...

How does the iOS update affect Facebook and Instagram ads

Apple recently announced changes with IOS 14 that will affect how we receive and process conversion events from tools such as the Facebook Pixel....

Ten Tips to Managing Your Instagram Followers Effectively and Efficiently

Now that you have garnered followers on Instagram it is time to effectively and efficiently manage them. Managing Instagram followers means: ...

5 steps to advertise LinkedIn

You probably heard by now that linkedin is the up and coming player in advertising and lead generation. Previously we outlined 6 reasons why...

6 Reasons to use LinkedIn for Marketing

6 Reasons to use LinkedIn for Marketing More than 30 million companies use Linkedin for business. Linkedin is not just about recruiting and...

How Much Does Social Media Marketing Cost?

Whatever it is, the way you tell your story online can make all the difference. How much does social media marketing cost? There is no single answer...