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7 Benefits of Instagram for Business You NEED to Know
Although it may be painful to see your friends' vacation photos on Instagram while you're stuck at work, the platform has many benefits beyond just...
AI’s role in the Future of SEO
Are you one of those people who are suspicious of Artificial Intelligence and its consequences? Well, you should not be. Artificial Intelligence is...
Is Email Marketing Dead?
Don’t we all DREAD those irrelevant, nagging emails coercing us to spend our money on things we don’t really need? Chances are, after being...
All About The Instagram Algorithm
The Instagram algorithm is a topic of much debate. Some people argue that it exists at all, while others think it's just a myth or simply an excuse...
How To Get Your Content Seen On Facebook
Facebook, the world’s largest social media platform, is a great way to reach your audience. As of June 2019, the platform had 2.7 billion monthly...
Facebook is Evolving – Are You?
Introduction Facebook is redesigning its news feed, and it could have profound implications for marketers. In addition to new features...
Powerful New LinkedIn Features To Evolve Your Marketing
One of the most significant tools for many marketers is LinkedIn. You have a ton of new or better ways to connect with your audience, make...
Social POEM
Social Know How is a marketing agency specializing in social media strategy, content creation and management, paid ad campaigns, email marketing and...
Everything you need to know about Facebook Lead Ads
Facebook lead ads are one of the most effective ways to get people to sign up for your services and connect with you on social media. But they...
5 powerful tools every Digital Marketer must know
A digital marketer is only as good as the tools he uses to optimize his marketing strategy tenfold. We bet you’ve heard that thousands of times. But...
Revolutionize Your Digital Strategy with a Free Social Media Assessment
Let’s face it — a lot of marketing out there today is plain noise. Social media is as complicated as ever, and no strategy can be deemed “right” or...
Marketing Vs Advertising
A lot of business owners and entrepreneurs often confuse marketing to be the same as advertising. The terms are often used interchangeably but they...
Google My Business 101
If you've ever wondered what in the world Google My Business is, or why it's so important, you've come to the right place. In this world of digital...
The Ultimate Guide to LinkedIn Marketing for Small Businesses
LinkedIn is a professional social networking site that allows people to connect with others in their industry, find new opportunities, and share...
Social Media 101
If you're running a business and not on social media, you're missing out on a lot of marketing opportunities. Social media allows your brand to...
No More Struggle – Merging Your Facebook Pages Has Never Been Easier!
You've spent a lot of time and effort building your business on Facebook and boosting your social media presence via Facebook Advertising and Social...
10th Annual Vaughan International Film Festival 2022
Spring is in the air, and so is a new festival that's bringing a little bit of everything to you! Social Know How is proud to announce a media...
Search Intent Social Advertising 101
Digital Marketing is an exciting field that ignites the fuel in you to learn something new every single day. Today, we discuss Search Intent Social...
The Ultimate Guide to Instagram Sponsored Posts
You’ve tried it all – Instagram marketing, cold emailing, Facebook engagement – now its time to spruce things up with Instagram Sponsored Posts!...
Top 10 Problems When Managing Your Own Facebook Ads
If you are just starting a social media advertising strategy, or if you are not well versed in it, it can be tempting to create and post your own...
5 Social Media Marketing Trends to watch in 2022
There has been a definite shift in the way brands and businesses communicate and win the audience through social media platforms. New trends are...
How Social Media Can Move Your Organization Forward in 2022
Social Media Marketing Social media is more than just a way to stay connected with friends and family. It’s also an incredibly powerful tool for...
12 Social Media Tips for Small Businesses for 2022
Did you know that there are now 4.2 billion active social media users? Those nearly 2.5 hours offer an incredible opportunity for businesses...
How to Create a Social Media Strategy For Your Business For 2022
It's no secret that social media is a powerful tool for businesses. It's a great way to connect with customers, build relationships, and promote...
Social Media Management: Should you hire an Agency vs. a Freelancer?
Businesses that see the power behind social media to speed their progress forward and embrace a new way of doing business are wise to use social...
Social Media Management – 5 Things to look for when hiring a Social Media Manager
Social Media Management - 5 Things to look for when hiring a Social Media Manager You don’t need to be hiding under a rock to realize that...
Social Media Management Tools to Use in 2022
Having to manage social media for our clients has allowed us to collect a vault of digital tools that help with planning and scheduling your posts,...
What is Social Media Management? A Guide for 2022
Now people are on social media more than ever. Active social media users have passed the 4.55 billion mark and the average daily usage of...
Social Media Management: 5 Benefits of Outsourcing It
Introduction Today Social Media Management for big companies is super common. Companies are interacting with their consumers on social media....
Six TikTok Marketing Strategies You Can Start Using For Your Brand
In September 2021, TikTok celebrated reaching 1 billion monthly active users. Although Gen-Z initially dominated TikTok, many millennials have...
What You Should Know Before You Start Advertising on YouTube
Let's start with the basics. We already know that video content is powerful. Did you know that YouTube alone has over 2 billion users -...
Instagram Advertising Facts To Know For 2022
Did you know that about two million advertisers are taking advantage of social media advertising on Instagram? What does this mean? The higher...
5 Digital Marketing Trends That Will Continue in 2022
We have seen strategies and tactics with excellent results in the past year. These same strategies are likely to have the same effect in the...
Facebook Lookalike Audiences: What you need to know
Lookalike audiences are a Facebook segmentation tool that finds users whose demographics and interests are similar to those existing followers....
7 Tricks That Will Help You Get More People to Join Your Facebook Group
In a previous post, we covered why you should create a Facebook Group for your business. Now that you have created a Facebook Group make sure...
7 Tips On How to Run a Successful Facebook Contest
In our previous post, we covered Facebook communities and how to get followers. Running a Facebook contest is a strategy you can use to generate...
Why You Should Create a Facebook Group for your Business
Did you know that brands have an opportunity to build fan communities on Facebook? Facebook recently changed its algorithm; the newsfeed now...
7 Reasons to Hire a Social Media Manager
What is Social Media Management? Social media management is creating, scheduling, analyzing, listening, and engaging with content posted on social...
7 Facebook Marketing Tools to Enhance Your Campaigns
We all want to get the best out of our Facebook Marketing Campaign, but we often encounter many barriers. Some marketers have the knowledge but lack...
The Evolution of Social Commerce and Why It’s Here to Stay
Shopify saw a rush of new businesses using its platform. The increase in users resulted in net income soaring to US$1.12 billion for the period that...
How to get Instagram Verification for your Brand 2021
We all want to be recognized and be given validation. Brands and influencers on social media yearn for the coveted blue checkmark. This sought-after...
What Should You Post On Your Facebook Business Page
In our previous post, we walked you through 5 steps to setting up your Facebook Business Page. You learned how to create a Facebook Business Page to...
How to Create a Facebook Business Page in 5 Steps
Did you know that 2.6 billion people actively use Facebook every day? Because of its vast reach, Facebook has become a go-to component of...
Four Facebook Analytics Alternatives
In June 2021, Facebook discontinued the Analytics tool. Not everyone was happy about another change in what seemed like a never-ending list of...
Get Started with LinkedIn Campaign Manager
Campaign Manager is LinkedIn’s ad management tool that empowers anyone to create, launch, and evaluate the performance of LinkedIn ad...
Understanding Instagram Insights
Having a good understanding of your data on Instagram can inform the content you create to reach new customers. Data is king! One of the best...
How to Create an Instagram Shop
Instagram is one of the most used social platforms in the world, and if you plan on marketing digitally, it's a must that you have an Instagram...
How to Boost Audience Engagement on Instagram
With over one billion active users, Instagram has quickly become one of the most popular social networks. Many small businesses- from hair salons to...
Content Still Reigns Supreme!
Try this brand new filter! This one will make everything you put online attract millions of new clients and will sell everything you have to offer...
Tips for Planning and Creating Content for Instagram
More than one billion people use Instagram every month! Ninety percent of them follow at least one business! What was once a photo-sharing app...