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Are YOU Missing on YouTube?

YouTube is one of the often ignored facets of a strong social media marketing campaign. As a platform, with approximately 5 BILLION videos watched daily, it has easily become the most popular destination for entertainment seekers on the planet.  You know who’s among those going to YouTube daily for entertainment? Your target audience. Whether it’s […]

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We’re Going Live

“Three, Two, One and we’re Live”. Live video is gaining popularity as a source of information and entertainment and social media has facilitated live streaming with platforms like Facebook Live, Periscope, Instagram Live and YouTube Live. When utilized correctly, Live feeds can be powerful business tools, but it takes more than simply hitting the go

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It’s All About Goal Setting

“Setting goals is the first step in turning the invisible into the visible” ~ Tony Robbins Goals are extremely important both personally and professionally.  In order to succeed in business, companies should be identifying clear goals in all facets of their business, including social media. Merely being on social media is not enough to prosper,

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Facebook Ads: Here’s What You Should Be Asking

Social media has brought about an evolution in marketing providing businesses and brands with greater opportunities to target their audiences online. One such advancement is the ability to advertise on Facebook which presents huge market potential.  There are 1.23 billion people logging onto Facebook everyday with 1.15 billion of them being mobile users. That’s a

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