Facebook is constantly evolving the way businesses can use their platform for long-term success in the marketplace. For the longest time, social media managers conducted their strategies with “likes,” “comments,” and “shares,” in mind for how successful a particular post or groups of posts were performing as part of a campaign. Based on those metrics, […]
Measure the Success of Facebook Marketing with a Pixel Read More »
With the tagline “Over 1 billion people. We’ll help you reach the right ones” Facebook has certainly identified itself as a leader when it comes to social media advertising. Advertising on Facebook gives businesses the opportunity to create custom content and share that content to a specific, targeted audience. This type of targeted advertising is
How Not to Run Your Facebook Ad Read More »
YouTube is one of the often ignored facets of a strong social media marketing campaign. As a platform, with approximately 5 BILLION videos watched daily, it has easily become the most popular destination for entertainment seekers on the planet. You know who’s among those going to YouTube daily for entertainment? Your target audience. Whether it’s
Are YOU Missing on YouTube? Read More »
“Three, Two, One and we’re Live”. Live video is gaining popularity as a source of information and entertainment and social media has facilitated live streaming with platforms like Facebook Live, Periscope, Instagram Live and YouTube Live. When utilized correctly, Live feeds can be powerful business tools, but it takes more than simply hitting the go
So you’ve got a phenomenal social media team and strategy in place you say? You’re going to roll out a huge campaign with phenomenal videos and images that will go viral almost instantly you say? I hear this from people from time to time and it always makes me wonder how they know for certain
Analytics: Use An Old Lesson & Get Results Today Read More »
The internet has revolutionized the way people do business and as a result social media has been a major contributing factor to business success. With each passing day social media and its uses in our daily lives evolves. Continuous enhancements are being made to social networking platforms whose numbers of active users continues to grow;
Here’s Why Businesses Need Social Media Read More »
Social media has become a leading tool in business marketing. While most businesses may be equipped with social media channels, they may not necessarily be utilizing them to their maximum marketing potential. Managing social media is highly involved task. Rather than trying to fill this role from within, more and more companies are outsourcing this
What to Look for in a Social Media Manager Read More »
Facebook pages have evolved from simple mediums for social sharing to powerful business tools. A business page on Facebook allows companies to connect and share with their target audiences. If you currently have a business page that you looking to grow or are in the process of setting one up here are a few things
Optimizing your Facebook Business Page Read More »
With my blog, I try and answer questions I’m asked regularly from clients and prospects. I talked to someone recently about memes and, when the person mispronounced the word, I thought this would be as good a time as any to educate all of you about the videos and photos you see regularly posted by
Meme-ing Your Way to Social Media Success Read More »
“Setting goals is the first step in turning the invisible into the visible” ~ Tony Robbins Goals are extremely important both personally and professionally. In order to succeed in business, companies should be identifying clear goals in all facets of their business, including social media. Merely being on social media is not enough to prosper,
It’s All About Goal Setting Read More »
