Social Media Strategy
The grand misconception about social media is that it leaves little space to stand out for businesses who target other businesses. The B2B companies that have shown phenomenal success through social media are shining examples of how forward-thinking entrepreneurs and organizations are riding the social media wave all the way to the bank. Your B2B […]
Social Media Marketing is Essential for B2B Success Read More »
Measuring the impact of your social media strategy is important. Social Media ROI is still a fairly new concept for many businesses – and because of that it’s easy to be led astray or to keep plowing away at an ineffective strategy. A question I get a lot is, “how will I know if this
Social Media ROI: Where to Begin Read More »
If you’re a small business owner, sole proprietor or even part of a marketing team in a corporate environment, you might wonder how social media fits into your business plans. If you’re sure you can get a better ROI by networking at local luncheons, on your phone, or even by sending out mass emails rather
What Can Social Marketing Do For Your Business? Read More »
Time 2 Stay Social – One of the biggest objections to establishing a strong social media marketing presence is time. Many businesses are happy maintaining their status quo. They’ve established a foothold in their market and are okay with using their traditional marketing methods to create or maintain brand awareness. These companies have established sufficient staff
Bet You Don’t Have Time 2 Stay Social Read More »
The social media landscape is constantly changing. With all the snapping, chatting, tweeting and posting going on, it’s understandable to feel overwhelmed by it all. Establishing a sound social media strategy, regardless of the size of your business, is actually as easy as 1-2-3. With this primer, and a bit of due diligence, you can
The Social Media Strategy Primer Read More »
INTRODUCTION In today’s highly competitive digital landscape, businesses are increasingly seeking marketing strategies that deliver tangible and measurable results. Performance marketing is a powerful approach that enables businesses to drive growth while ensuring accountability, transparency, and a strong return on investment. In this blog, we will explore the concept of performance marketing, its key components,
