Social Media Management – 5 Things to look for when hiring a Social Media Manager
You don’t need to be hiding under a rock to realize that Social Media Management is important nowadays. People are spending more time scrolling through social media than ever.
If you’ve tried managing your organization’s social media, you’d probably realize that it is quite time-consuming and that like many other fields, social media isn’t “simple” or “easy.”
Hiring a social media management agency to manage your social media presence could be a wise investment for your organization or brand. As an experienced team dedicated to bringing results and more returns, Social Know How has helped various organizations manage their social media. Having your social media management taken care of is definitely less stressful and can help you concentrate on parts of the business that requires your utmost attention.
What exactly is Social Media Management?
Social media management is the process of creating, publishing, and analyzing content you post on Social Media platforms like Facebook, Instagram, Linkedin, TikTok, Twitter or any other social channel where your audience taps in.
An agency can have a dedicated team or manager who is a skilled professional at social media marketing, advertising, and management. An agency has access to social media services and tools that allow them to streamline its services for its clients.
So, Why is social media management important?
Social media management can offer a variety of benefits which include:
- Cost – Not matter your marketing budget, social media is cost-effective. It’s free to join social media networks, post content, respond to user comments, etc. Social media advertising also offers a profitable channel for reaching your audience and building an online following.
- Reach – Social media networks, can connect you with users across the world. You can reach niche audiences with platforms like Pinterest, Linkedin, etc.
- Users – Align your marketing initiatives with user behaviour. Did you know 74% of people now use social media when making purchase decisions? Not only that, 80% of people get advice about purchases through social media.
A great social media manager must have skills encompassing both creative and analytical thinking. They must be able to elaborate a strategy and execute it well.
Whether you hire a social media manager through an agency or not, we have compiled 5 things to look for when hiring a social media manager.
5 Things to Look for When Hiring A Social Media Manager
1. Planning and Project Management
A good social media agency knows how to set goals, make a plan to achieve them and manage the process to reach said goals. The first task a social media manager will take in is implementing a marketing plan that addresses each social channel, what the goal is for each social network and the types of campaigns that will run on each one.
A social media manager is also responsible for the frequency of posting on each social media channel. It is important they know how to create specific schedules for each platform that determines how many posts will go live each day.
2. Customer Service Minded
Customers will connect with a company or brand where it’s most convenient for them. Through social media, they can ask questions about your brand or organization. Social media managers must be prepared to field a fair amount of customer questions in a helpful and understanding manner.
When hiring a social media manager or agency, it’s important to look at previous experience. You can ask a potential agency or social media manager how they have dealt with challenging customers or posts in the past.
3. Copywriting
Social media managers have to be able to convey their message and encourage people to click on the content they shared.
You’ll want to make sure your agency can create great engaging content. You may ask for samples of previous campaigns or posts they’re written for reference.
4. Analytics and Reporting
The ability to analyze data and identify trends, develop recommendations and communicate a plan of action.
Analytics will tell a social media manager what campaigns are working on each social platform. And over time, a social media manager will be able to detect trends and patterns that yield actionable information, A great social media agency should be familiar with native analytics and reporting tools.
5. Social PPC Campaigns
A social media agency along with the social media manager should have knowledge of paid ad campaigns. Facebook and Instagram Ads, LinkedIn Ads, and TikTok ads have demonstrated exceptional value.
A social media manager may be the ones creating or identifying organic posts to boost, for example.
Conclusion
Strategic social media management is a valuable investment for your business. If you’ve decided it’s time to hire a social media manager or agency, we hope we have provided some guidance on what to look for.
Are you ready to elevate your Social Media Strategy?
Partnering with a social media agency like Socal Know How can be transformative for your company. There are plenty of moving pieces to managing social media, as an agency, we have all the support to manage your social media and run stellar campaigns.
Social media management is an important component of both a digital and social media strategy. We have the skill and knowledge needed to ensure that your social media efforts are a success. Contact us today.
