What does a social media agency do?
Most day-to-day activities inside a social media agency are focused on creating and organizing content, and then scheduling and publishing that content across various channels.
However, a social media agency does much more than publish posts on social networks. In this article, we’ll explain four things a social media marketing agency does.
1. Content for Social Media
This involves curating, organizing, and preparing content to be used in social media. The social media marketing agency creates content specific for social media out of existing content such as blog posts, events, and videos. This content is then enhanced with captions, and links. Finally, they determine what content will get boosted.
2. Analytics and Reports
An agency spends a considerable amount of time with the reports and analytics of a brand’s social media channels.
Understanding the data that comes in from posting on social media is the key to a winning strategy because let’s face it, if you aren’t paying attention to the data, then how will you know how to effectively grow your brand on these channels? Therefore, social media marketing agencies spend time poring over data. The data collected is used to adjust campaigns and strategies according to what’s effective with your target audience. A great social media agency has the capacity to create custom dashboards for clients to monitor their progress.
3. Social Media Activity Management
Social media management is the process of analyzing social media audiences and developing a strategy, creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, providing community service, and monitoring, measuring, and reporting on social media performance and ROI.
Social media provides great money-making opportunities – on the condition you manage your social channels efficiently. This is a pressing challenge for many brands. This is where social media agencies are vital.
Social Media Agencies’ duties include publishing posts, engaging with followers, replying to comments, and customer service. Because a social media agency is acting on your brand’s behalf, it’s important to partner with an agency that shares your brand values.
4. Manage Account Growth
A social media agency ensures client growth by staying on top of the latest industry updates, tools, news, and strategies. By doing so, social media agencies are able to deliver higher quality growth, build thoughtful strategies and provide sophisticated solutions.
Some may think that social media marketing sounds like a simple job that anyone can do. BUT, a social media marketing agency is a partner that fills in your internal gaps and helps you build your brand by using insight, expertise, and resources you may not have in your company. Social Know How knows how to plan, measure, and optimize digital efforts across all the brands, and marketing touch points. Let us show you how we can help create those touchpoints! The right agency is committed to your success, our track record will show you how we can grow your brand!
