Don’t we all DREAD those irrelevant, nagging emails coercing us to spend our money on things we don’t really need? Chances are, after being click-baited into opening such emails a couple of times, you’ve learned to turn a blind eye to them the next time they hit your inbox or even unsubscribe from them. You no longer expect emails actually to add any value to your everyday life, do you? Well, you’re not alone! Did you know that 70% of subscribers opt out when they lose interest in marketing messages? Another 14% will delete the email each time, and 9% will hit the “Report Spam” button if they don’t like the email they received.
That’s why every marketer needs to put themselves in the shoes of their audience before they press “send.”
Email marketing is a fantastic way to reach out to your customers and bring them back to your brand. It’s also an effective tool for driving sales, increasing engagement with your audience and growing your business.
Although email marketing has been around for decades, many businesses are still unsure how effective it can be for their company. You might be wondering:
Do I need an email list? How do I build one? How do I get people on my list in the first place? What should I send them? What if they don’t open my emails? Can I send too many emails? Will spam filters block them off?!
Unlike other online marketing strategies, email marketing is one of the most affordable and effective ways to reach your audience. Email subscribers are more engaged than social media followers and are more likely to respond when you send them an offer or a piece of content that interests them. They’re also less expensive than traditional advertising channels like radio, TV or print publications (if we’re talking about direct response). And because it’s so cheap, it’s easy for small businesses or start-ups with limited funds to get started with email marketing campaigns that deliver results—which means they can test several different messages without having to worry too much about losing money if they don’t work out as expected.
A study by AWeber suggested that 79% of small businesses admit that email marketing is very important to their business strategy.
Email also gives you the freedom to plan ahead by setting up campaigns, so you don’t have to keep sending the same email over and over again; this allows for better segmentation based on where customers are in their purchase journey so that salespeople can focus on qualified leads rather than wasting time trying to convince people who aren’t interested in what you have to offer.
Your emails can give your business a personal feel.
Email marketing is a great way to make your customers feel like you are talking directly to them. You can create customized messages for each customer, which gives them the feeling that you care about them and their business and also understand their needs. This personal touch will help build loyalty among your customers and encourage them to purchase from you again.
For example:
Email 1: “We’re introducing a new highlight kit this week.”
Email 2: “Here’s a coupon code for 20% off our entire range of highlights, just for YOU!”
“Out of sight, out of mind” – But not when you stay in touch with your customers!
Email marketing is an excellent way to stay in touch with your customers and remind them of the benefits of using your products. It can be used to keep customers up to date with new products, services, and promotional offers. Furthermore, your emails can be a great way to check in with your audience every now and then, give them updates on your company, or even educate, entertain or inspire them! This is especially effective if they have registered for emails or your company newsletter and have already permitted you to contact them.
It goes hand-in-hand with other marketing channels
Email marketing can be a great way to get your customers to visit your social media profiles. By sending promotional emails and engaging in social media marketing, you can promote your business on multiple channels all at once. This helps increase brand awareness, improve customer loyalty and generate more leads for your business.
It is customizable
Email marketing allows you to be as flexible as you want with your content, design and timing. You can add images, links and videos wherever you want in an email message, making it much more creative and engaging than a traditional text-only email. Designing emails is relatively easy because of the wide variety of templates that allow you to quickly change colours, fonts and images. Ensure that your copy is crisp and interactive, holds the reader’s attention, and provides value. Invest significantly in your copy and design for your email to be received well.
Email marketing also gives you control over when recipients see your messages—it’s possible to schedule them for specific times on specific days or send them immediately, so they arrive when recipients are most likely to read them.
Conclusion
Email marketing is an effective way to reach customers and generate revenue for your business. It’s cost-effective, it gives your company a personal feel and it helps you stay in the minds of your customers. Respect your reader’s time and attention by providing them with relevant and interesting content, and your email marketing strategy is sure to be a success!
