Introducing Meta Verified: A Comprehensive Guide to the New Subscription Service for Instagram and Facebook Verification

As social media landscapes continue to transform, our team at Social Know How consistently stays at the forefront of emerging trends and developments. One such recent innovation is Meta’s introduction of the Meta Verified subscription service, which simplifies the process of obtaining the highly coveted blue check badge on Instagram and Facebook.

Leveraging our expertise and human touch, we have crafted a comprehensive guide that will provide an in-depth understanding of Meta Verified, including its pricing structure, eligibility requirements, and additional insights. Trust Social Know How to be your reliable partner in navigating this ever-changing digital world.

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What is Meta Verified?

Meta Verified is a subscription-based package designed for content creators on Instagram and Facebook. It offers a range of benefits, including:

  1. Account verification (including the blue check badge)
  2. Account impersonation protection
  3. Access to exclusive stickers
  4. Expanded reach and visibility
  5. Dedicated human support agents

For iOS and Android users, a Meta Verified subscription costs $14.99 per month. Alternatively, users can sign up via the web (Facebook only) for a reduced cost of $11.99 per month.

It is important to note that, currently, Meta Verified is only available for individuals, not brands or organizations.

The traditional verified badges on Instagram and Facebook are still accessible to public figures, celebrities, and well-known brands. Although both the Meta Verified badge and the original verified badge display the same blue check mark, only the Meta Verified subscription includes the extra perks mentioned above.

Now, users have two distinct ways to obtain verified badges on Facebook and Instagram:

  • Celebrities, public figures, or well-known brands can request a verification badge.
  • Individuals can apply for Meta Verified when it becomes available in their region.
The Growing Trend of Charging for Verification

According to Instagram’s head, Adam Mosseri, Meta views premium subscriptions for exclusive features as an industry-wide trend. Other social media platforms, such as YouTube, Reddit, and Discord, also offer similar plans.

To combat the potential for fraudulent verified accounts, the Meta Verified process necessitates users to authenticate their name and photo using a government-issued ID. Initially launched in Australia and New Zealand, Meta Verified made its way to the United States in March, as we closely monitored its expansion and impact on the social media landscape.


Eligibility Requirements for Meta Verified

To be eligible for Meta Verified, applicants must meet the following criteria:

  1. Represent a real person (not a company or brand)
  2. Be at least 18 years old
  3. Reside in Australia, New Zealand, or the United States
  4. Adhere to Instagram and Facebook’s terms and guidelines
  5. Use their full real name and profile photo, matching their government-issued ID
  6. Enable two-factor authentication
  7. Have a prior posting history on the platform

Users can join a waitlist to receive a notification when Meta Verified becomes available in their region.

Unlocking the Benefits of Meta Verified

The Meta Verified subscription offers several advantages to users, including:

Verified Badge: After confirming your identity with a government-issued ID, Meta will provide you with a verified badge, identical to the verification badge given to “notable” accounts.

Impersonation Protection: Meta Verified offers proactive account monitoring to identify and tackle potential impersonators targeting users with growing online audiences.

Support Agent Access: Subscribers will receive live chat support from real human agents to address common account issues.

Exclusive Stickers and Stars: Meta Verified users gain access to exclusive Stories stickers on Facebook and Instagram, as well as exclusive Reels stickers on Facebook. Additionally, Facebook subscribers receive 100 stars every month to support other creators.

Enhanced Reach: Although the specifics remain unclear, Meta states that Meta Verified participants will enjoy increased visibility and prominence in Facebook and Instagram comments, search results, recommendations, and suggested accounts.

A Human Touch: Let’s face it, humans love validation! Being Meta Verified not only offers tangible benefits but also provides that extra boost of social recognition and credibility that many crave in the digital world.

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Applying for Meta Verified: A Step-by-Step Guide

Applying for Meta Verified is a straightforward process that can be completed through the Instagram or Facebook app ($14.99/month) or the Facebook web interface ($11.99/month).

Here’s a step-by-step guide to help you through the process:

Method 1: Apply for Meta Verified via the Instagram or Facebook app ($14.99/month)

  1. Open the Instagram or Facebook app and navigate to your profile.
  2. Open Settings, tap Accounts Center, and then tap Meta Verified.
  3. If your account is eligible for Meta Verified, you will see “Meta Verified available.” Tap the relevant account name, review the list of benefits, and tap Continue.
  4. Set up or confirm your payment method and tap Pay Now.
  5. Complete the verification process by uploading a photo of your ID. Your ID must match the profile name and photo on the Instagram or Facebook account.

Method 2: Apply for Meta Verified through the Facebook web interface ($11.99/month)

  • Visit the Facebook profile you want to verify and click the three-dot icon on the top menu’s right side.
  • Click Subscribe to Meta Verified.

Account verification can take up to 48 hours. Once verified, you cannot change your username, profile name, date of birth, or profile photo without going through the verification process again.

Keep in mind that Meta Verified is currently available only in Australia, New Zealand, and the United States. If you live outside these areas, you won’t see the option to sign up. Instead, join the waitlist to be notified when it becomes available in your region.

It’s important to note that even though it’s called “Meta Verified,” you must apply and pay separately on Instagram and Facebook if you want to verify accounts on both platforms.

Meta Verified is a game-changing addition to the social media landscape, offering users the opportunity to gain that coveted blue check badge while enjoying a host of other exclusive benefits.

As experts in the ever-changing world of social media, Social Know How remains dedicated to keeping you informed and helping you make the most of your online presence. Embrace the power of Meta Verified to elevate your credibility, protect your online identity, and increase your reach in this increasingly competitive digital space.

Let Social Know How be your guide in navigating the dynamic world of social media, and together, let’s unlock the full potential of your online brand.

Psst! Did you know that your company could benefit immensely from a free social media assessment? Now you do! Contact us today!

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