How much does social media marketing cost?
There is no single answer to this questions
The cost of your Social Media Marketing depends on various factors including your location and the type of business you have.
The average cost for social media marketing services is $50 to $100 per hour. A monthly social media marketing package can range from $399 to over $5000 a month.
As well, there are many components that can contribute to the cost, like the amount of help you require, your industry, and whether you opt for an agency or individual consultant.
Many social media marketing agencies and consultants will offer a package.
Before you hire a social media company or consultant, make sure you ask the right questions.
Now keep in mind, when implemented correctly, social media can yield brand awareness, lead generation, conversion and revenue growth.
A great agency or consultant will be able to access the social media platforms’ analytics to understand your audience and gather insights and a strategy for other marketing efforts.
What will a social media consultant do for your business?
When you hire a social media consultant or agency, they will work with you to develop strategies and run marketing campaigns — both paid and organic — on social platforms that meet your business goals
What determines the price of social media marketing services?
Location
It can be more cost-effective to work with a remote agency or social media consultant.
Agency versus freelancer
You will likely pay more if you hire a large advertising agency to help with social media management and advertising campaigns.
A smaller agency or individual consultant is generally less expensive.
Going smaller can result in lower costs and potentially more attention.
However, a large agency has additional benefits by specializing in multi-channel advertising campaigns, and can provide additional services beyond social—like SEO or copywriting.
Types of services offered
A social media marketing professional can help with a variety of social media services on different platforms. These all factor into their hourly rate or package offerings. Here are some examples:
- Launch and run a new social channel. They can develop and execute a strategy for successfully launching your brand’s new account on Tiktok, Snapchat, etc
- Create content for social media. A professional can create posts to promote on social media. Keep in mind that video creation tends to be more expensive than written content or photographs.
- Run ad campaigns on one or more channels. This will include setting a strategy, managing monthly budgets, and running ad campaigns on one or more social media channels.
- Manage social media platforms. You might request that a social media manager runs all of your social media platforms. This means posting fresh content, and acting as customer service to respond to questions and requests.
Maintaining a good, consistent social presence takes time and may require having a full-time employee dedicated to this. A social media consultant or agency can help you get the results you want without compromising your employees’ time.
What’s included in the cost of social media marketing services?
Social media marketing services generally include management, strategy, and paid ad campaigns. However, individualized packages can be made and these may include:
- Micro-influencer and influencer marketing
- Social media management for all of your platforms
- Social media campaign strategies
Keep in mind social media isn’t the only form of digital marketing.
An agency or consultant may also offer:
- Email marketing
- Search Engine Marketing (SEM) for campaigns for Google, Bing, and other search engines.
- Content Creation
- Amazon Optimization
How can you save money hiring a social media consultant?
Agency and freelancer rates vary, but any business can find someone whose rates meet their budget and needs.
Here are a few tips:
Ask about packages
Many freelancers and agencies offer packages for set services and hours per month.
Keep in mind that if you want to run complex social media campaigns with a large budget, you may want to consider a more experienced individual.
Think about your business’s goals and what you want most from a social media consultant before hiring them. This can help you stick to your initial budget and not be swayed to pay for assistance that you don’t really need.
Social media marketing costs can be costly, especially for small companies. But you should invest some money on experts in the areas you cannot do.
If utilized correctly, social media marketing can increase brand awareness, lead generation, conversion, and revenue growth. Let’s see if we can form a great partnership.
