Author name: Elio Gatto

Outsourcing vs In-House Social Media Management?

– Social Media Management is an art, one which needs the attention of an “artist” who is always working on his craft. A small to medium sized business owner may not have the time to learn the intricacies of this constantly evolving marketing platform. While many businesses are already on Facebook, Twitter, LinkedIn and other social […]

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Social Media Management involves Engagement

Social Media Management involves Engagement Any marketing expert will tell you that compelling content is the key to a successful social media strategy. So why does interesting, well-written material sometimes flop? One of the most important factors in social media management is engagement. Ultimately, your social media posts should convert your followers from readers into

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All You Need to Know About Performance Marketing: Driving Results with Measurable Strategies

INTRODUCTION In today’s highly competitive digital landscape, businesses are increasingly seeking marketing strategies that deliver tangible and measurable results. Performance marketing is a powerful approach that enables businesses to drive growth while ensuring accountability, transparency, and a strong return on investment. In this blog, we will explore the concept of performance marketing, its key components,

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