What is Social Media Management?
Social media management is creating, scheduling, analyzing, listening, and engaging with content posted on social media platforms like Facebook, Instagram, Twitter, Snapchat, and TikTok.
Social media is an integral part of the business environment.
Did you know that 3.2 billion people use social media around the world?
And 44.8 % of global internet users used social media to search for brand information in 2020?
Companies often have multiple social media accounts on many different social platforms. For small business owners, two things are always in short supply: time and money. This often leads business owners to make tough decisions.
Is it worth it to spend money on a Social Media Manager?
The upside is that you can free up time to focus on your business if you hire one. What’s more, you can hire someone that can make an effective social media marketing strategy for you.
If you’re looking for someone to take your digital marketing off your hands so you can focus on your business. We’re here for you! We have helped various companies in the Greater Toronto Area and beyond tap into social media’s power to grow their business.
Let’s start off with some basics.
What do social media managers do?
If you already use social media personally, it’s easy to assume that you can manage your social media content on your own. However, you may be mistaken, particularly when you may not understand the demand involved in managing social media marketing.
Marketing a business online is a more complicated element than the personal use of social media; business use is disciplined, planned, and requires significant knowledge of the best practices and trends.
Social media managers at Social Know How are experts at understanding these platforms and aligning the marketing efforts to your business plan.
Social media managers gather metrics on page performance, engagement, and followers, set goals, focus on branding and brand awareness, create posting schedules, and curate content that is perfectly connected to the image and tone of your business. Social media managers also optimize content for search engines, design advertising campaigns, select posts to boost, run ads, interact with followers, and plenty more.
7 Reasons to Hire a Social Media Manager
1. Social Media is Important to Your Brand
Whether you have an online business, brick & mortar shop or both, having an online presence is essential. Did you know that 54 % of people use social media to research products? This number continues to climb, as do the number of social media platforms.
Building your brand on social media is crucial for brand recognition in any industry.
2. Not Social Media Savvy
There are a variety of social media platforms that can help you target your audience. The problem is that you may only know one and don’t have time to learn about the others emerging regularly.
Which platforms do you need a business page for?
Which is used by your target audience?
What are the benefits of one of the other?
If you feel overwhelmed just thinking about this or struggle to understand social media platforms, it may be best to give these tasks to a social media manager.
3. A Social Media Manager Can Create a Social Media Strategy
The main focus of social media marketing is to grow awareness of your business. A social media manager knows which tools to use to draw attention to your pages and brand.
The person running your social media creates posts that integrate various tools to engage your audience.
4. Monitor Your Online Reputation
Do you have time to monitor your reputation online? A social media manager can monitor questions or complaints left on your social pages. These professionals diffuse situations where a customer leaves unfavourable comments or reviews.
When a client sends a direct message or leaves a comment on a post, you do not want them to wait for an answer. With a social media manager, you will have someone to respond to questions quickly.
5. Stay on Top of Current Trends
Social media managers can determine if new tools can benefit your business. Your social media manager will do all the research and learn how features work. This saves you time from having to learn new hacks constantly.
6. Creating Ads to Attract Your Target Audience
A huge part of social media marketing is creating targeted ads to promote your brand, product, or services. One of the main responsibilities of a social media manager, one of their duties, will be creating attractive ads for your target audience.
7. Measure Your Success
Measuring the success of your social media strategy requires insights and analytical data. Your social media manager will be able to analyze the data and tweak their strategy for better performance.
FINAL THOUGHTS
Realizing that your business can benefit from outsourcing social media marketing tasks is just the first step. If your social media presence is non-existent or a struggle, you need to hire a social media manager. A social media can help you establish a strategic plan designed for your business.
Contact Social Know How to find out how we can help you with your online presence.
