We all want to get the best out of our Facebook Marketing Campaign, but we often encounter many barriers. Some marketers have the knowledge but lack the budget, and others have the budget but lack the strategy.
Thankfully, there is a variety of Facebook marketing tools out there to help you out!
In this post, we will cover 7 valuable Free Facebook marketing tools to help you advertise on Facebook.
1. Drumup
One of the most challenging things about Facebook content is that it can be a huge pain to get out and hunt down content worthy of sharing.
With Drumup, you can leave all the hunting off your to-do list. This incredible tool can identify engaging stories that will fit your audience. Drumup ranks and queues to be shared on your social media accounts.
To begin using this app, all you do is provide a list of relevant keywords. Drumup then scans the web for stories that are related and gives them in a content feed. If you see a story you like, click it, and Drumup will add it to your queue. What’s even more remarkable is that Drumpup will select an optimal time to share the post.
You can also customize the post and add a comment to go along with the headline, adjust the date and time of the post, include a recommended hashtag, upload an image and even schedule the post to be repeated in the future! You can use this tool to manage all your Facebook shares, including your unique content.
2. Likealyzer
Likealyzer provides an assessment of your Facebook page performance! It will also give you actionable recommendations on how you can boost engagement with your brand.
We like this tool because Likealyzer doesn’t collect personal information for the assessment. You only need to plug in your page URL, and it will be automatically generated within seconds.
The report provides a clear understanding of what works well for your Facebook account.
A bonus for LikeAlyzer shows you how your page stacks up to “similar brands.”
3. Canva
This tool helps create a custom image. If you’re managing your company’s Facebook marketing efforts, then we bet you will find yourself turning to this tool often.
Canva is very intuitive. It provides pre-sized templates for Facebook page covers, posts and app covers. Canva’s drag and drop feature allows you to select images, text and shapes to add to your design.
If you’d like to learn how to make a killer design, the online Design School offers tips and tutorials to help you create beautiful designs. If designing is not your jam, you can always use the pre-designed layouts (some are free) and adjust the text to your needs.
4. Facebook Power Editor
Are you managing multiple campaigns and Ads? Facebook Power Editor can help you easily manage them.
With Power Editor, you can quickly make campaigns and duplicate campaigns, ad sets and ads. You can edit all your ad sets within the same window, making it easy to adjust details like copy variations, placement targeting and conversion tracking. Once your campaigns are created, you can set them live at the same time. This is an excellent tool for multiple Facebook Ads; it’s quick and easy, and campaigns are approved within minutes.
5. Headline Analyzer
We all know that a headline is crucial to driving engagement. It’s tough to predict which headlines will work best for your audience. Headline Analyzer can help you!
Once you’ve brainstormed a potential headline, plug it into this tool, and it will tell you an overall score for your headline. It will also provide a detailed assessment of its structure, character count, sentiment and previews what it would look like in ad copy. If you’re having problems with brainstorming a catchy headline, this is the tool for you! It will teach you what you need to know to craft a captivating headline!
6. Timeline Contest Manager
Contests are a great and fun way to promote engagement on Facebook! The downside is the logistics of running one. Fret no more! Timeline Contest Manager simplifies the process for you.
Advertisers can launch an unlimited number of contests on their timelines, ranging from quizzes to photo contests to sweepstakes.
To begin, select an existing post that announces the contest that you want to promote. Next, pick the type of contest that you wish to run. Here you will be asked about winning criteria then the tool will scan the post to help you identify your winner!
7. Bit.ly
If you encounter a long URL, it may look clunky and clutter up your post or perhaps the URL points to a website that you don’t manage and would like to find a way to track stats.
Here comes Bit.ly! This is a free social media marketing tool that shortens URLs and stores them in your database.
With Bit.ly you can:
- make any URL shorter or create a custom URL.
- Give URL titles and add tags for better organization.
- look at basic analytics to understand how each link performed.
- create QR codes to give to your audience
Final Thoughts
Here are some FREE tools to get you started with Facebook marketing! Sometimes it makes sense to pay for a social media marketing tool, particularly when you need a reliable platform for content scheduling, social listening, and reporting.
Don’t have time to work on your Facebook marketing?
Contact us here at Social Know How if you are looking for a team to take care of your social media and drive results.
