The Story
Servall
Servall is a Canadian IT services provider specializing in cybersecurity, managed IT support, and cloud solutions. Known for its tailored service and human-first ethos, Servall needed to refresh its digital identity to reflect its full-service offering and better attract B2B clients across Canada.
The Goal
Modernize the Brand and Drive Qualified Visibility
After working with agencies that failed to capture their message, Servall turned to Social Know How® to create:
- A unified digital brand presence
- Effective paid ad strategies across B2B platforms
- Stronger collaboration with their internal marketing team
The Solution
Rebuilding Brand Confidence Through Strategy and Execution
Social Know How® served as an embedded strategic partner. The team led a website rebuild, revamped brand positioning, and executed campaigns across key channels.
Deliverables Included:
- Full website copywriting, strategy, and redesign
- Collaboration with Servall’s internal marketing for content execution
- Paid media campaigns across Google, Meta, and LinkedIn
- Brand messaging updates and creative asset development
- Data training, analytics reviews, and long-term consultation
The Result
Users reached over 3 months
0
+
Increase in website clicks from March to April
0
%
Increase in awareness reach from March to April
0
%
Higher CTR than IT industry benchmarks
0
%
Decrease in cost per 1,000 reach
-
0
%
“I had the pleasure of working with Elio and his team at Social Know How as they developed our new website, and I couldn't be happier with the results. From start to finish, their professionalism, expertise, and attention to detail were outstanding.
Beyond the website design, Elio and his team provided amazing marketing advice to help us optimize our presence. They’re more than a service provider—they’re a true strategic partner.”
Servall
Marketing Manager
