Social Know How is seeking a candidate who understands how to develop, execute and manage Facebook & Instagram advertising campaigns. The ideal candidate should be detail oriented, a creative marketer that’s constantly testing new ads and has ability to interpret the data
Responsibilities:
1. Social Media Ad Campaigns (Primarily on Facebook & Instagram):
- Build, launch and test Facebook/Instagram advertising campaigns for clients within various industries.
- Collaborate with graphic designer, copywriters, videographers & photographers to help develop engaging social media ad content.
- Be ‘point person’ on social media & digital advertising campaigns for internal team and clients
2. Analytics, Monitoring and Reporting.
- Continuously measure and optimize campaign performance and measure against goals (ROI and KPIs)
- Analyze campaign results and provide updates, reporting, recommendations and actionable insights to clients and the SKH team.
- Apply Google tracking and reporting
- Ability to explain Google PPC results to clients
3. Optimize Landing Pages & integrate Google Services
- Design and setup dedicated landing pages for Facebook/Instagram lead generation campaigns
- Ability to install Facebook base pixel, FB events and google UTM tracking on client websites or landing pages
- Setup Facebook & Instagram shops for clients social commerce
- Ability to optimize landing pages and troubleshoot within the WordPress platform.
4. Creative & Graphic Design Support:
- Assist with creative design strategy for Social Media ads
- Provide basic photo touch ups & image resizing to assist graphic designer using Adobe Photoshop/Illustrator
Requirements:
- 4 years of experience in digital marketing, social media marketing or similar with a focus on Facebook & Instagram Ads. (Agency experience is an asset but not required)
- Success in managing social media advertising campaigns and explaining results.
- Working Knowledge of Facebook Business Manager, Ads Manager, Google Analytics, Google Data Studio, etc.
- Analytical, creative, organized, collaborative and a strong communicator
- Weekend Flexibility to ensure ads are performing and reviewed.
Location:
- Mainly In Vaughan office (Greater Toronto – Woodbridge)
- Remote working days available
Position:
- Full Time and Part Time Positions Available
Interested in Joining the SOCIAL KNOW HOW® team?
Email your Resume OR send your LinkedIn Profile URL to HR@SocialKnowHow.com (Put in Email Subject: “Social Media Ads Specialist”)
