Job Title: Social Media Ads Specialist

Social Know How is seeking a candidate who understands how to develop, execute and manage Facebook & Instagram advertising campaigns. The ideal candidate should be detail oriented, a creative marketer that’s constantly testing new ads and has ability to interpret the data


1. Social Media Ad Campaigns (Primarily on Facebook & Instagram):

  • Build, launch and test Facebook/Instagram advertising campaigns for clients within various industries.
  • Collaborate with graphic designer, copywriters, videographers & photographers to help develop engaging social media ad content.
  • Be ‘point person’ on social media & digital advertising campaigns for internal team and clients

2. Analytics, Monitoring and Reporting.

  • Continuously measure and optimize campaign performance and measure against goals (ROI and KPIs)
  • Analyze campaign results and provide updates, reporting, recommendations and actionable insights to clients and the SKH team.
  • Apply Google tracking and reporting
  • Ability to explain Google PPC results to clients

3. Optimize Landing Pages & integrate Google Services

  • Design and setup dedicated landing pages for Facebook/Instagram lead generation campaigns
  • Ability to install Facebook base pixel, FB events and google UTM tracking on client websites or landing pages
  • Setup Facebook & Instagram shops for clients social commerce
  • Ability to optimize landing pages and troubleshoot within the WordPress platform.

4. Creative & Graphic Design Support:

  • Assist with creative design strategy for Social Media ads
  • Provide basic photo touch ups & image resizing to assist graphic designer using Adobe Photoshop/Illustrator


  • 4 years of experience in digital marketing, social media marketing or similar with a focus on Facebook & Instagram Ads. (Agency experience is an asset but not required)
  • Success in managing social media advertising campaigns and explaining results.
  • Working Knowledge of Facebook Business Manager, Ads Manager, Google Analytics, Google Data Studio, etc.
  • Analytical, creative, organized, collaborative and a strong communicator
  • Weekend Flexibility to ensure ads are performing and reviewed.


  • Mainly In Vaughan office (Greater Toronto – Woodbridge)
  • Remote working days available


  • Full Time and Part Time Positions Available

Interested in Joining the SOCIAL KNOW HOW® team?

    Job Interested in (required)

    Email your Resume OR send your LinkedIn Profile URL to (Put in Email Subject: “Social Media Ads Specialist”)

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