The Story
Intercity Realty
Intercity Realty is one of the GTA’s most established real estate brokerages, known for over 50 years of expertise in pre-construction sales, luxury homes, and builder partnerships. As the company aimed to scale its recruitment efforts and expand developer visibility, it turned to digital marketing to fuel modern growth.
The Goal
Fuel Recruitment and Promote Builder Projects with Consistent, Creative Content
Intercity Realty wanted to:
- Attract and recruit top-tier agents
- Deliver marketing support for builder partners
- Maintain brand alignment while scaling creative execution
- Launch results-driven paid media campaigns
The Solution
Digital Clarity and Community Connection
Social Know How® became an extension of Intercity’s internal team, producing dynamic, brand-forward content and executing paid campaigns that balanced performance with authenticity.
Deliverables Included:
- Agent recruitment campaigns with strategic messaging
- On-location video content for listings and new developments
- Social campaign strategy, rollout, and community engagement
- Paid media campaign execution and A/B testing
- Monthly performance tracking and refinements
The Result
Increase in monthly ad reach
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Increase in monthly ad engagement
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Average monthly reach
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- Notable increases in agent inquiries through social media
- Expanded builder exposure with high-engagement content
- Strengthened brand authority in GTA real estate
“SOCIAL KNOW HOW® isn’t just a vendor — they’ve become a true marketing partner. They understand the heartbeat of our brand and have helped us bring it to life across every platform. Their team consistently delivers sharp, creative content that reflects our professionalism and pushes us forward without losing who we are. It’s rare to find a partner that just ‘gets it’, but they do.”
Lou Grossi
Broker/Owner, Intercity Realty
