Election Readiness/ Campaigns/EDA

About Social Know How

 Is a leading social media marketing agency specialized in reaching voters for Conservatives using Local targeted Facebook & Instagram advertising, content creation & video production for social media outreach.

1. Website - Built & Optimized For Campaigns

Main page & individual pages.

  1. About you

  2. Platform Pages & Intros

  3. Donate

  4. Contact Us

  5. Lawn Sign

  6. Volunteer

  7. Advance Polls – link to locations

  8. GOTV – Where to go Vote

Integrated webForms for ease of access & automatic updates:

  1. Forms connected to Google drive and go into Google Sheets & your email.

  2. Instagram images auto-populate on website

  3. Facebook Pixel & Google Analytics installed

  4. Google or MS Office365 Campaign Emails created

Website Examples

Rhonda Mulcahy
Maleeha Shahid
Michael Tibollo

2. Video Production

Professional Optimized Social Media Videos & for Website.

  1. About the Candidate video that tells your story

  2. Community Platform Videos.

    • Community Platform-Summary Video, ie, Reducing Traffic Gridlock, Reducing Taxes, Community Safety, Supporting Local Business, etc.

  3. Early Voting

  4. GOTV Video

  5. 1 Campaign Office/Event video

 Above videos will be 15-60 Seconds each and usage is explained: (Approx 14 Videos)

  • 15 Sec video for each – Video used for Facebook/Instagram Advertising to generate awareness, interest & directing people to the website to watch the full 1 Minute video.

  • 1 minute video for each – Used on Website, Social Networks, YouTube, Posting on Social Media, Sharing by Text, etc. (7 Videos)

Video Production Examples

1. Explainer About the Candidate
2. Policy/Platform Summary Videos
3. Policy/Platform Videos
4. Get Out To Vote (GOTV)
5. Advance Polls

3. Business Manager Setup and Optimization

Facebook Business Manager is Facebook’s backend software/tool required to manage all of your Facebook & Instagram Advertising under one roof. Politics falls under a special category and requires special attention in order to avoid being rejected.

  1. Special Ads Category Authorization to avoid rejected ads online

    • Facebook Business Manager Setup & Optimization

    • FB ad accounts, Facebook business page, Instagram account(, combined FB/Insta messaging, domain and FB page integration, reporting, analytics and granting specific access.

  2. Strategy & Planning Session and Educate Volunteers

    • What to post, how & what to take when out with candidate for day to day


Advertisers must be authorized to run ads about social issues, elections, or politics.

Disclaimers: Advertisers must include a verified “Paid for by” disclaimer on these ads to show the entity or person responsible for running the ad across Meta technologies.

4. Facebook/Instagram Advertising

Political candidates can leverage Facebook and Instagram advertising for their vast, diverse audiences and cost-effective targeted messaging. These platforms allow candidates to precisely reach potential voters based on demographics and interests, fostering engagement and support.

Additionally, social media’s interactive nature helps candidates build rapport with voters and receive valuable feedback.

Search all the ads currently running across Meta technologies about elections or politics that have run in the past seven years:


5. Graphic Design & Social Media Management

Literature Designed and shared that is ready for you:

  1. to print

  2. for Social Media Posts for Instagram, Facebook, Twitter

  3. for Social Media Ads

  4. for Website


Social Media Examples

Literature Examples (Brand Consistency)


Let’s get you started!

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