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As social media landscapes continue to transform, our team at Social Know How consistently stays at the forefront of emerging trends and developments. One such recent innovation is Meta’s introduction of the Meta Verified subscription service, which simplifies the process of obtaining the highly coveted blue check badge on Instagram and Facebook.
Leveraging our expertise and human touch, we have crafted a comprehensive guide that will provide an in-depth understanding of Meta Verified, including its pricing structure, eligibility requirements, and additional insights. Trust Social Know How to be your reliable partner in navigating this ever-changing digital world.
What is Meta Verified?
Meta Verified is a subscription-based package designed for content creators on Instagram and Facebook. It offers a range of benefits, including:
- Account verification (including the blue check badge)
- Account impersonation protection
- Access to exclusive stickers
- Expanded reach and visibility
- Dedicated human support agents
For iOS and Android users, a Meta Verified subscription costs $14.99 per month. Alternatively, users can sign up via the web (Facebook only) for a reduced cost of $11.99 per month.
It is important to note that, currently, Meta Verified is only available for individuals, not brands or organizations.
The traditional verified badges on Instagram and Facebook are still accessible to public figures, celebrities, and well-known brands. Although both the Meta Verified badge and the original verified badge display the same blue check mark, only the Meta Verified subscription includes the extra perks mentioned above.
Now, users have two distinct ways to obtain verified badges on Facebook and Instagram:
- Celebrities, public figures, or well-known brands can request a verification badge.
- Individuals can apply for Meta Verified when it becomes available in their region.
The Growing Trend of Charging for Verification
According to Instagram’s head, Adam Mosseri, Meta views premium subscriptions for exclusive features as an industry-wide trend. Other social media platforms, such as YouTube, Reddit, and Discord, also offer similar plans.
To combat the potential for fraudulent verified accounts, the Meta Verified process necessitates users to authenticate their name and photo using a government-issued ID. Initially launched in Australia and New Zealand, Meta Verified made its way to the United States in March, as we closely monitored its expansion and impact on the social media landscape.
Eligibility Requirements for Meta Verified
To be eligible for Meta Verified, applicants must meet the following criteria:
- Represent a real person (not a company or brand)
- Be at least 18 years old
- Reside in Australia, New Zealand, or the United States
- Adhere to Instagram and Facebook’s terms and guidelines
- Use their full real name and profile photo, matching their government-issued ID
- Enable two-factor authentication
- Have a prior posting history on the platform
Users can join a waitlist to receive a notification when Meta Verified becomes available in their region.
Unlocking the Benefits of Meta Verified
The Meta Verified subscription offers several advantages to users, including:
Verified Badge: After confirming your identity with a government-issued ID, Meta will provide you with a verified badge, identical to the verification badge given to “notable” accounts.
Impersonation Protection: Meta Verified offers proactive account monitoring to identify and tackle potential impersonators targeting users with growing online audiences.
Support Agent Access: Subscribers will receive live chat support from real human agents to address common account issues.
Exclusive Stickers and Stars: Meta Verified users gain access to exclusive Stories stickers on Facebook and Instagram, as well as exclusive Reels stickers on Facebook. Additionally, Facebook subscribers receive 100 stars every month to support other creators.
Enhanced Reach: Although the specifics remain unclear, Meta states that Meta Verified participants will enjoy increased visibility and prominence in Facebook and Instagram comments, search results, recommendations, and suggested accounts.
A Human Touch: Let’s face it, humans love validation! Being Meta Verified not only offers tangible benefits but also provides that extra boost of social recognition and credibility that many crave in the digital world.
Applying for Meta Verified: A Step-by-Step Guide
Applying for Meta Verified is a straightforward process that can be completed through the Instagram or Facebook app ($14.99/month) or the Facebook web interface ($11.99/month).
Here’s a step-by-step guide to help you through the process:
Method 1: Apply for Meta Verified via the Instagram or Facebook app ($14.99/month)
- Open the Instagram or Facebook app and navigate to your profile.
- Open Settings, tap Accounts Center, and then tap Meta Verified.
- If your account is eligible for Meta Verified, you will see “Meta Verified available.” Tap the relevant account name, review the list of benefits, and tap Continue.
- Set up or confirm your payment method and tap Pay Now.
- Complete the verification process by uploading a photo of your ID. Your ID must match the profile name and photo on the Instagram or Facebook account.
Method 2: Apply for Meta Verified through the Facebook web interface ($11.99/month)
- Visit the Facebook profile you want to verify and click the three-dot icon on the top menu’s right side.
- Click Subscribe to Meta Verified.
Account verification can take up to 48 hours. Once verified, you cannot change your username, profile name, date of birth, or profile photo without going through the verification process again.
Keep in mind that Meta Verified is currently available only in Australia, New Zealand, and the United States. If you live outside these areas, you won’t see the option to sign up. Instead, join the waitlist to be notified when it becomes available in your region.
It’s important to note that even though it’s called “Meta Verified,” you must apply and pay separately on Instagram and Facebook if you want to verify accounts on both platforms.
Meta Verified is a game-changing addition to the social media landscape, offering users the opportunity to gain that coveted blue check badge while enjoying a host of other exclusive benefits.
As experts in the ever-changing world of social media, Social Know How remains dedicated to keeping you informed and helping you make the most of your online presence. Embrace the power of Meta Verified to elevate your credibility, protect your online identity, and increase your reach in this increasingly competitive digital space.
Let Social Know How be your guide in navigating the dynamic world of social media, and together, let’s unlock the full potential of your online brand.
Psst! Did you know that your company could benefit immensely from a free social media assessment? Now you do! Contact us today!
Off-page SEO is an essential component of any successful digital marketing strategy. While on-page SEO focuses on optimizing your website’s content and structure, off-page SEO involves building high-quality backlinks from other websites to improve your search engine rankings.
However, earning quality links takes time and effort. It’s not a quick-win strategy or a shortcut to page one of Google. Short-term ranking spikes will only result in penalties when search engines realize you’ve been exploiting their algorithms. The goal is long-term gain.
To execute a strong and sustainable off-page SEO strategy, you need to systemize your approach to acquiring links consistently and affordably every month without fail. This guide will walk you through the implementation of such a strategy.
Before you start contacting publishers and writing content, it’s important to understand that off-page SEO isn’t a one-time task. It requires ongoing effort and attention to detail. You need to be patient, persistent, and willing to put in the work.
The first step in executing an off-page SEO strategy is to create a plan that aligns with your business goals and target audience. You need to identify the most important keywords for your business and assign them to your pillars – the main categories or themes that define your website’s content.
Once you have identified your pillars, you can start creating high-quality content that aligns with each cluster of keywords. This content should be informative, engaging, and shareable so that other websites will want to link back to it. To maximize the impact of your content, you should also optimize it for social media sharing by including eye-catching images, catchy headlines, and clear calls to action.
When it comes to building links, there are several different types of links you can acquire: editorial links (links earned naturally through high-quality content), guest post links (links earned by writing guest posts for other websites), resource page links (links earned by creating valuable resources that other websites link to), and broken link building (links earned by finding broken links on other websites and offering to replace them with your own content). To select the right type of link for your business, you need to consider factors such as your target audience, industry, and competition.
You also need to avoid creating a footprint – a pattern of behaviour that search engines can detect and penalize. To identify appropriate publishers for your content, you can use tools such as Ahrefs or SEMrush to analyze their domain authority, traffic volume, and relevance to your industry. You can also use social media platforms like Twitter and LinkedIn to connect with influencers in your niche and build relationships with them.
When it comes to executing your off-page SEO plan, there are several options available. You can build an in-house team of content contractors (writers and editors) or outsource the work to a marketing agency like Social Know How.
If you decide to build an in-house team, you need to consider factors such as budget, expertise, and availability. You also need to be prepared to train your team on best practices for content creation, link building, and relationship building.
If you decide to outsource the work, you need to choose a reputable agency that can provide high-quality content and links at an affordable price. Social Know How can help improve your SEO by utilizing effective link-building strategies that comply with Google’s guidelines, ensuring a robust online presence for your business.
To ensure the success of your off-page SEO strategy, you need to track your progress regularly using tools such as Google Analytics or Ahrefs. You should monitor your website’s traffic volume, bounce rate, conversion rate, and search engine rankings over time.
You should also be prepared to adjust your strategy based on the results you achieve. If certain types of content or links are not performing well, you may need to pivot your approach or try something new.
In conclusion, a successful off-page SEO strategy necessitates meticulous planning, sustained effort, and continuous optimization. By producing top-notch content that resonates with your business objectives and target audience, fostering connections with industry publishers and influencers, and obtaining high-quality links through ethical practices, you can progressively enhance your search engine rankings and attain long-term online success.
Social Know How can assist you in achieving these goals by offering tailored solutions and expert guidance, ensuring your business thrives in the digital landscape. Contact us today to know how!
Psst! Did you know that your company could benefit immensely from a free social media assessment? Now you do! Contact us today!
In today’s digital age, social media has become one of the most effective channels for businesses to reach their target audience and promote their products or services. With the rise of social media platforms like Facebook, Instagram, Twitter, and LinkedIn, businesses of all sizes have the opportunity to connect with their customers in a more personal and engaging way. In this blog, we’ll explore some key tips and strategies for selling on social media like a pro.
Know your audience:
The first step in selling on social media is to know your target audience. Who are they? What are their interests, preferences, and pain points? By understanding your audience, you can create content and messaging that resonates with them and encourages them to take action.
To get started, conduct market research and collect data on your audience demographics, online behaviour, and purchasing habits. Use this data to create buyer personas and develop content that speaks directly to their needs and interests. You can also use social media analytics tools to track engagement and conversions and adjust your strategy as needed.
Create compelling content:
One of the most effective ways to sell on social media is to create compelling content that captures your audience’s attention and motivates them to take action. This can include eye-catching graphics, high-quality photos, engaging videos, and informative blog posts.
When creating content, it’s important to focus on your audience’s pain points and address them in a way that offers value and solutions. For example, if you sell skincare products, you could create a video tutorial on how to apply the products and offer tips for achieving healthy, glowing skin.
Use social media advertising:
Social media advertising is a powerful tool for businesses to reach a wider audience and promote their products or services. Platforms like Facebook, Instagram, and LinkedIn offer a range of advertising options, including display ads, sponsored content, and promoted posts.
To use social media advertising effectively, it’s important to have a clear understanding of your target audience and create ad campaigns that speak directly to their needs and interests. You can also use retargeting ads to reach people who have interacted with your brand in the past and encourage them to make a purchase.
Leverage user-generated content:
User-generated content (UGC) is content that is created by your customers and shared on social media. This can include product reviews, customer photos, and testimonials. UGC is a powerful tool for building social proof and increasing trust in your brand.
To leverage UGC, encourage your customers to share their experiences with your products or services on social media. You can also create social media contests and giveaways that encourage customers to share photos and videos using your products.
Offer exclusive promotions:
Offering exclusive promotions is a great way to incentivize your social media followers to make a purchase. This can include discounts, free shipping, or a free gift with purchase. By offering exclusive promotions, you can create a sense of urgency and motivate your followers to take action.
When creating promotions, it’s important to be strategic and offer something that is valuable to your audience. You can also use social media to promote your promotions and reach a wider audience.
Engage with your audience:
Engaging with your audience is a key component of successful social media selling. This can include responding to comments and messages, sharing user-generated content, and providing customer support.
By engaging with your audience, you can build trust and loyalty and create a sense of community around your brand. You can also use social media to gather feedback and insights from your customers and make adjustments to your products or services as needed.
Measure and adjust your strategy:
Measuring and adjusting your social media selling strategy is essential for long-term success. Use social media analytics tools to track engagement, conversions, and other key metrics. Use this data to make adjustments to your strategy and optimize your social media presence over time.
For example, if you notice that a particular type of content is performing well, you can create more of that content and adjust your messaging accordingly. Or, if you find that a particular social media platform is not driving results, you can shift your focus to a platform that is more effective.
Conclusion:
Selling on social media requires a strategic approach that is tailored to your target audience and business goals. By creating compelling content, using social media advertising, leveraging user-generated content, offering exclusive promotions, engaging with your audience, and measuring your results, you can build a successful social media selling strategy that drives conversions and grows your business. Remember to stay focused on your audience’s needs and preferences, and always be open to adjusting your strategy based on data and insights. With these tips and strategies, you can sell on social media like a pro and take your business to new heights.
As the world becomes more interconnected, social media has become a critical component of communicating, interacting, and conducting business. As we look forward to the year 2023, it’s important to understand the social media trends that are likely to shape the industry. Here are some of the key trends to keep an eye on:
Community Building: Engaged Communities Will be Key to Success
In 2023, creating an engaged social media community will be more important than ever for brands. Consumers are looking for a sense of community and want to feel connected to brands in a more meaningful way. Brands that prioritize community building on social media will be able to create long-term relationships with their customers, leading to increased brand loyalty and advocacy.
Social Commerce: The Future of E-Commerce
As the popularity of social commerce continues to grow, social media platforms will become the primary channel for e-commerce. Brands that embrace social commerce in 2023 will be able to sell their products and services directly to consumers through social media platforms.
DMs for Customer Service: Instant Messaging for Better Customer Support
In 2023, customers will increasingly rely on direct messaging on social media platforms to communicate with brands. By being responsive and helpful on social media platforms, brands can win the loyalty of their customers and create positive customer experiences.
Social Search Optimization: Social Media as a Search Engine
Social media platforms will become the go-to destination for product discovery and recommendations. Brands that prioritize social search optimization and invest in creating an effective social media presence will benefit from increased visibility and traffic to their sites.
Micro-Influencer Marketing: Authenticity Rules
Influencer marketing will continue to be a crucial aspect of social media marketing in 2023, but we’ll see a shift away from celebrity influencers to micro-influencers. These individuals have smaller but highly engaged followings, making them more authentic and relatable for brands to reach their target audience.
Short-Form Video: The Highest ROI Format
Short-form video will be the most successful format in 2023. Platforms like TikTok and Instagram Reels have made it easier to create short-form video content, and brands that invest in creating high-quality and engaging content will see the most success on social media.
Trendy, Relatable, and Entertaining Content: Standing Out from the Crowd
In 2023, content that is trendy, relatable, and entertaining will help brands stand out on social media. With so much content available, brands that can create content that’s both humorous and relatable will be more successful in capturing their audience’s attention.
Instagram: Highest ROI Platform
Instagram will be the highest ROI platform in 2023. With social commerce and short-form video content on the rise, Instagram is well-positioned to be the go-to platform for brands that want to drive conversions and engage with their audience.
Social Budgets Under Scrutiny: Marketers Remain Optimistic
As social media becomes more important to business success, social media budgets will be put under scrutiny in 2023. While budgets may be scrutinized, marketers are optimistic about the potential of social media to drive business results.
Original and Unique Content: Re-sharing the Same Content Across Platforms Won’t Cut it
In 2023, brands will need to create original and unique content for each social media platform. With so much content available on social media, brands that can take a creative and personalized approach to social media will stand out.
In conclusion, staying up-to-date with social media trends is crucial for business success in 2023. By leveraging the latest trends in community building, social commerce, micro-influencer marketing, and short-form video content, brands can create engaging and effective social media campaigns that capture the attention of their target audience. With the right social media strategy, brands can increase brand loyalty, drive conversions, and achieve business success.
Social Know How is always up-to-date on the latest social media trends, and our team of experts can help you create a customized social media strategy that’s tailored to your unique business needs. Whether you need help with content creation, community management, social media advertising, or other social media services, we have the experience and expertise to help your business succeed on social media.
So, if you’re looking for a partner that can help you navigate the constantly evolving world of social media, look no further than Social Know How. Contact us today to learn how we can help you stay ahead of the competition and achieve your social media goals in 2023 and beyond.
Psst! Did you know that your company could benefit immensely from a free social media assessment? Now you do! Contact us today!
In today’s digital age, social media has become an integral part of any business’s marketing strategy. Platforms like Facebook and Instagram are powerful tools that can help you reach new customers and grow your business. In this blog, we will explore the various ways you can use Facebook and Instagram ads to promote your business and drive sales.
Social media is an ever-growing platform for businesses to advertise and increase their reach. With the rise of social media, two networks have become major assets in marketing strategies – Facebook and Instagram. Facebook Ads and Instagram Ads offer businesses the opportunity to target specific audiences with tailored ads.
Reach a larger audience with Facebook Ads
Facebook Ads is an effective tool for businesses looking to reach a larger audience. With over 2.8 billion monthly active users, Facebook provides a vast audience to target with your ad campaigns. By using Facebook Ads, businesses can target specific demographics such as age, gender, location, interests, and behaviours. This allows businesses to reach the right people at the right time, increasing the chances of conversion.
Additionally, Facebook Ads provides businesses with a variety of ad formats, such as images, videos, carousels, and more, to ensure that their ad resonates with the target audience. Furthermore, businesses can also use Facebook’s Lookalike Audience feature to find new customers who are similar to their existing ones. Overall, Facebook Ads are an effective way for businesses to reach a larger audience and grow their customer base.
Get greater engagement with Instagram Ads
Instagram Ads is a powerful tool for businesses looking to increase engagement with their target audience. With over 1 billion monthly active users, Instagram offers a highly engaged audience for businesses to connect with. Instagram’s ad format is also highly visual, making it a perfect platform for businesses to showcase their products or services through creative and attention-grabbing images and videos. Additionally, Instagram’s advanced targeting options allow businesses to reach specific demographics, such as location, interests, and behaviours, which can help increase engagement with their ads.
Instagram’s features such as Instagram Stories and IGTV also provide businesses with the opportunity to connect with their audience in a more personal and engaging way. Moreover, Instagram’s shopping feature allows businesses to tag products in their posts, making it easy for users to purchase directly from the platform, providing a seamless shopping experience. Overall, Instagram Ads are an effective way for businesses to increase engagement with their target audience and drive sales.
Analyze Results at Low Cost
With both Facebook and Instagram Ads, you can analyze results quickly and inexpensively compared to traditional forms of marketing such as TV commercials or print ads. You can track how many people saw your ad, how much money you spent per user that clicked on it, and how many users ended up making a purchase after seeing your ad – all at minimal cost! This allows you to adjust your campaigns accordingly so that you get maximum ROI from your advertising efforts.
Conclusion
Facebook and Instagram are two of the most popular social media platforms in the world. They have billions of users and that’s why companies should consider running ads on them to grow their business.
By running ads on Facebook and Instagram, companies can reach a large number of potential customers and increase their brand awareness. By targeting specific demographics such as age, gender, location, interests, and behaviors, companies can make sure that their ads reach the right people. This increases the chances of conversion and helps companies get more customers.
It’s time to tap into the power of social media for your business! To learn the best ad strategies for your business, reach out to the experts at Social Know How!
Psst! Did you know that your company could benefit immensely from a free social media assessment? Now you do! Contact us today!
Although it may be painful to see your friends’ vacation photos on Instagram while you’re stuck at work, the platform has many benefits beyond just making us jealous. One significant advantage of Instagram is the ability to discover new products and services through paid ads or by seeing friends tag brands you may not have heard of in their posts. In addition, social media allows us to connect with others, but it can be challenging to use those connections to reach your customers.
Managing an Instagram account can be time-consuming and require effort to be successful and drive sales. However, research shows that 35% of shoppers aged 18-29 use Instagram to research or purchase health and beauty products. For specific industries, not using Instagram could significantly limit your potential to reach new customers.
To help you get started, here are seven benefits of Instagram that you may not be aware of.
1. More Businesses & Consumers Are Joining Every Day
The first and perhaps most exciting benefit is that more and more businesses are joining Instagram every day. In fact, there are over 1 billion active users on the platform! This means that your customers are there—and they’re ready to see what you have to offer.
But Instagram is not just for businesses. It’s also a great place for consumers to get inspired and find new products or services they love. Whether you need help with your social media strategy or want tips on how best to use Instagram for business purposes, our experts will be happy to provide guidance.
2. Easy to Target (and Retarget) Your Audience
Instagram is a visual platform. And because it’s built on sharing, it’s no surprise that Instagram has become one of the best platforms for businesses to find new customers.
The benefits of targeting your audience on Instagram are numerous: You can target audiences based on interests and location, and if you’re using an ad-buying platform, you can even target people who’ve visited your website before.
3. Use All the Visual Marketing Features on Instagram
That’s not all. Instagram provides additional ways to use visual marketing, including:
- Instagram Stories
- Instagram Carousel
- Instagram Polls
- Instagram Hashtags (including the ability to add Facebook-inspired stickers)
- Hashtag Stickers (a new way of adding hashtags)
- Geo-Tags (which allow you to add location information)
4. Engage With Customers Where They Spend Their Time
Brands that use Instagram to engage with customers should focus on posting high-quality, engaging content that provides value to their audience.
One new feature worth considering is Instagram Stories. This feature allows users to post photos or videos that disappear after 24 hours—similar to Snapchat and other social media platforms. Brands can use this feature as another way to connect with customers where they spend their time: by sharing behind-the-scenes photos and videos from events or events in progress (like cooking demos).
5. Build Up User-Generated Content
There are many ways to engage your followers, but one of the most influential and impactful is building user-generated content.
Users trust other users more than brands and influencers, so your community can be an invaluable source of promotional material.
If you want to build up user-generated content and make your brand more personable, try:
- Encouraging people to share their experiences with your brand by setting up a hashtag or giving them exclusive access to products/services through contests or giveaways (i.e., #MyNewHairTool)
- Searching for similar hashtags that might draw attention from another audience (i.e., #LongLocks) and engaging with those users who have used such hashtags
- Using Instagram stories as an opportunity for feedback about what works for followers and how they use it in real-life situations
6. Instagram Reveals In-Depth Insights About Your Audience
Instagram is an excellent tool for creating and analyzing user demographics.
It’s easy to see who your audience is and how they interact with your brand, from the content they like to see, to their favorite posts, to their most frequently used hashtags.
This information can help you tailor future campaigns and marketing strategies so that you are targeting the right people with relevant information.
7. Constantly Updated Marketing Features Within Ads and Stories
If you’re a business that sells products or services, Instagram is the perfect platform for you. In addition to the six benefits of Instagram listed above, there are several other significant advantages available to companies who advertise on Instagram. Each of these features offers a way for your brand to connect with customers in a personal way and ultimately sell more products.
Customer support: You can use live video or direct messages within ads and stories to answer questions from followers about specific products or services.
Promotions: You can create special offers for your audience that encourage them to purchase something from your page as soon as possible (for example: “Buy one item today and get another half off!”).
Shoppable posts: This feature allows people who see one of your photos with an item they like the chance to buy it directly through the app without having to go anywhere else first (e.g., Amazon).
Ads within ads: If someone likes one of their friend’s posts on Instagram, there’s now a tiny banner at the bottom right corner which shows different advertisements based on previous activity/clicks made by users within the past 24 hours so marketers can target users based on what they’ve already looked at before (e.g., if someone buys something then maybe they’ll want something similar).
How Will You Use These Benefits of Instagram?
With these benefits of Instagram, you can make your business more profitable. You can use them to engage with your audience and drive sales.
Here are some ways you can use these benefits:
- Use the statistic about engagement on stories to implement a new strategy for marketing your product or service
- Use the statistic about people liking products in ads to design a new advertising campaign for yourself or your client
Conclusion
Instagram has changed how we market our brands, connect with customers and businesses, and do business online. It’s also constantly evolving with new features—so it’s always important to keep up with these changes. The benefits of Instagram can help any company grow their business by giving them more options for marketing, engagement, and insight into its target audience.
If you are aspiring to up your brand’s Instagram game this 2023, reach out to one of our experts and watch how your brand gets the recognition it deserves!