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Is your small business ready to take the next step toward growing? Then, you’ll want to start marketing your business online. The best way to accomplish this is through social media marketing. However, there are many different ways that social media marketing can be done, and finding the right company that can help you with this process can be challenging at times. That’s why we’re here!
We’ll walk through what exactly social media marketing is, why it’s important for your small business, and how much it costs so you can make an informed decision about whether or not this will help propel your brand forward in 2023.
Why is it important to market your small business online?
Marketing is essential for small businesses to grow and thrive. You need customers, and then some customers, and then some more customers.
You also want loyal customers, because they’ll help you get more clients with their referrals in the future. This means they’re willing to pay more money for your product or service than someone who isn’t already a customer would be willing to pay—and they want only your product/service over other similar ones on the market.
By marketing your business online, you can reach an audience that otherwise wouldn’t know about it!
How much does social media marketing cost?
While the cost of social media marketing will depend on the type of service you need and the number of followers you have, it’s also important to consider how much time you want to devote to this aspect of your business in general.
If it’s just a small part of your overall strategy, then a minimal amount is required. You might be able to hire an independent contractor or intern who can manage all your social media channels for an affordable rate—perhaps even for free if they are getting something else out of the arrangement, like college credits or experience working at an actual company.
With this approach, however, there will still be some costs involved with things like creating new graphics and content for individual posts as well as marketing tools that allow people interested in following along with what’s going on within each channel (such as being able to subscribe through email).
But how much does it cost?
The answer depends on the size of your business, which platforms you want to use, and what your goals are.
The cost of social media marketing varies depending on the size and scope of your business, but it can range from $1500 per month to $5,000, or sometimes even more when you decide to promote your products or services with ads.
For example, if you want to use social media to drive traffic to your website – like through paid posts or sponsored content – then it will cost more than if you’re just using it to post updates about your business or products.
You also need to consider that different platforms charge different rates for sponsored posts.
What marketing services does Social Know How offer?
- Social media marketing: We’ll help you create great content for your social media pages, including Facebook, Twitter, LinkedIn and Instagram. The goal is to drive engagement and build your brand presence on these platforms.
- Search engine optimization (SEO): We’ll optimize your website with the right keywords so that it ranks high in search engines like Google. This will help you get more traffic from organic searches to your website.
- Content marketing: You need quality content if you want people to come back for more of your great stuff! Whether it’s blog posts or videos on YouTube or Instagram stories—we can help you create them all at a reasonable cost point so that they don’t hurt the bottom line too much (or at all).
- Email marketing: Nobody likes spammy emails, but everyone loves an excellent one-time offer delivered directly into their inboxes! Let us show you how easy it can be when we craft an email campaign based on our research into what best resonates with potential customers within each industry segment that we target together as partners in crime towards mutual success in achieving business goals through digital transformation.
- Ads: Paid search ads are very effective because they target people who are actively looking to buy a product or service, which means they’re more likely to respond to your ad than if it were shown to them by chance.
Marketing your business with a digital marketing agency helps you avoid wasting money on ineffective strategies.
Social media marketing is an effective way to reach your customers and connect with them. However, it can be difficult to manage social media accounts regularly if your business isn’t in the digital marketing industry.
If you’re looking for a cost-effective way to market your business, then a digital marketing agency is the answer. Social Know How offers expert social media marketing services for small businesses that can help you reach new customers and grow your brand at the best price. Speak to one of our experts to know how we can get optimize your online presence to the fullest!
Psst! Did you know that your company could benefit immensely from a free social media assessment? Now you do! Contact us today!
Are you tempted to buy Instagram followers? Think twice before you hit that purchase button. While the promise of instant social media success can be tempting, buying followers can lead to a host of problems.
In today’s digital age, Instagram is a popular platform for businesses and individuals alike to showcase their brands, products, and services to a wider audience. While having a large following on Instagram may seem like a great way to boost engagement and gain more attention, some individuals and businesses opt to buy followers to inflate their numbers quickly.
However, buying followers is not a sustainable or ethical way to grow your Instagram account. In this blog, we’ll explore five reasons why buying Instagram followers is a bad idea.
From fake accounts and low engagement to the potential harm to your brand’s reputation, we’ll give you the inside scoop on why you should avoid this shortcut to social media success.
So, before you spend your hard-earned money on fake followers, read on to learn why it’s better to grow your Instagram presence organically.
Inorganic Engagement
When you buy Instagram followers, you’re not buying real people who are genuinely interested in your brand. Instead, you’re buying fake accounts or bots that are created to increase your follower count. These bots have no interest in your brand, and they won’t engage with your content. As a result, your engagement rate will drop significantly, and your content won’t reach your target audience, which will affect your overall brand image.
For instance, let’s say you buy 10,000 followers, and none of them engage with your posts. In this scenario, Instagram’s algorithm will assume that your content is not relevant to your target audience, and as a result, your content will not appear on the Explore page or in the feeds of your followers.
Affect Your Brand’s Reputation
When you buy followers, you’re deceiving your audience and potential customers. It’s important to remember that the goal of having a social media presence is not just about having a high follower count but also about creating meaningful engagement and building a strong brand image.
When your real audience finds out that you’ve bought followers, it will affect your brand’s reputation negatively. This is because buying followers goes against the values of authenticity and honesty that customers expect from businesses. People will see your brand as fake and untrustworthy, which could lead to a loss of followers and customers.
Waste of Resources
Buying followers may seem like a quick and easy way to gain a large following, but it’s a waste of your resources. Instead of investing your time and money into building a quality audience that will engage with your content and support your brand, you’ll end up with fake followers who won’t do anything for your business.
For instance, let’s say you’re a fashion brand that buys 50,000 followers, but none of them buy your products or engage with your content. In this scenario, you’ve wasted your resources on fake followers instead of investing in a real audience that could potentially bring in more revenue and create genuine engagement.
Instagram’s Algorithm Will Detect It
Instagram’s algorithm is designed to detect fake followers and bots. The platform regularly monitors accounts that buy followers and takes action against them. If Instagram finds out that you’ve bought followers, it could lead to your account being shadow banned, which means your content won’t be visible to your followers, and your account could be deleted.
Lack of Engagement
Buying Instagram followers might give you a quick boost in numbers, but these followers are usually fake or inactive accounts that will not engage with your content. Engagement is an essential metric on Instagram, and having a high number of followers with little engagement signals to the Instagram algorithm that your content is not engaging or valuable.
Furthermore, having a high number of followers but low engagement could potentially harm your reputation on the platform, as followers may see that your content is not resonating with your audience. In contrast, having a smaller number of highly engaged followers who regularly interact with your content can be more beneficial in terms of reach and building a loyal community.
Conclusion
Buying Instagram followers is not only dishonest and unethical, but it also puts your account at risk of being suspended or terminated, which can have long-term consequences for your brand or business.
It’s important to focus on building a genuine following through quality content and engagement, rather than resorting to shortcuts that can ultimately harm your account and reputation.
At Social Know How, we understand the importance of building a genuine and engaged audience on Instagram. That’s why we offer a range of services to help businesses and individuals grow their Instagram presence in an organic and sustainable way.
Our team of experts can help you develop a content strategy that resonates with your target audience, optimize your profile to attract more followers and engage with your followers to build a loyal community.
We believe that building a strong and authentic presence on Instagram takes time and effort, but it’s worth it in the end.
So, instead of buying followers, let us help you build your Instagram presence the right way. Get in touch with us today to learn more about our services and how we can help you achieve your Instagram goals!
In today’s digital age, businesses are constantly seeking innovative ways to engage with their customers. The chatbot is one of the most transformative tools that has emerged in recent years. Powered by Artificial Intelligence (AI) and machine learning capabilities, chatbots are revolutionizing the way companies interact with their clients, offering instant, personalized responses at any time of the day. In this article, we’ll delve into the rise of chatbots and how they’re enhancing customer engagement.
What is Customer Engagement?
Customer engagement is a buzzword that has gained significant traction in the business world, but what does it truly mean? At its core, customer engagement refers to the depth of the relationship a customer has with a brand. It’s not just about making a sale or resolving a complaint; it’s about creating meaningful interactions that foster loyalty and drive long-term customer relationships.
Beyond Transactions: While sales are crucial to any business, customer engagement goes beyond mere transactions. It encompasses every touchpoint a customer has with a brand, from browsing a website, reading a blog post, interacting on social media, to post-purchase support.
Emotional Connection: Engaged customers often have an emotional connection to the brand. They don’t just buy products or services; they resonate with the brand’s values, mission, and vision. This emotional bond makes them more likely to advocate for the brand, recommend it to friends and family, and remain loyal over time.
Two-Way Interaction: Customer engagement is not a one-way street. It’s a dynamic, two-way interaction where both the customer and the brand benefit. Brands get valuable feedback, insights, and loyalty, while customers receive personalized experiences, value, and a sense of belonging.
Measuring Engagement: Engagement can be measured in various ways, from tracking website visits, social media interactions, and email open rates to more qualitative measures like customer feedback and net promoter scores. The key is to identify metrics that align with the brand’s goals and continuously monitor and optimize them.
The Role of Technology: In today’s digital age, technology plays a pivotal role in enhancing customer engagement. Tools like chatbots, CRM systems, and analytics platforms allow businesses to personalize interactions, automate processes, and gain insights into customer behaviour, driving more meaningful and impactful engagements.
What are Chatbots?
Chatbots are computer programs designed to simulate human conversation. They interact with users in a conversational manner, often through text-based interfaces like chat or messaging apps. With the power of AI, chatbots can understand and process user queries, providing relevant and immediate answers.
The Surge in Popularity
The adoption of chatbots has skyrocketed in recent years. Here’s why:
24/7 Availability: Unlike human agents, chatbots are available round the clock. This ensures that customers from different time zones or those browsing after typical business hours receive immediate assistance.
Cost-Efficiency: Implementing a chatbot can significantly reduce the costs associated with customer service. Instead of hiring a large team to handle inquiries, a well-designed chatbot can manage a vast majority of common questions.
Instant Responses: In an era where consumers expect quick solutions, waiting times can be detrimental. Chatbots eliminate this issue by providing instant answers, enhancing user satisfaction.
Scalability: During peak times, businesses can get overwhelmed with customer inquiries. Chatbots can handle thousands of queries simultaneously, ensuring no customer is left waiting.
Enhancing Customer Engagement with AI
Chatbots, when powered by AI, can do more than just answer frequently asked questions. They can:
Personalize Interactions: AI-driven chatbots can analyze user behavior and preferences, tailoring their responses accordingly. This creates a more personalized and engaging experience for the user. By understanding the user’s past interactions and preferences, chatbots can offer recommendations that are aligned with the user’s interests, leading to a more meaningful engagement.
Handle Complex Queries: Advanced chatbots can understand context, sentiment, and nuances in language, allowing them to handle more intricate questions and even upsell or recommend products. They can mimic human-like conversations, making the user feel as if they are interacting with a real person. This capability ensures that users receive accurate and relevant information, enhancing their trust in the brand.
Integrate with Other Systems: Chatbots can be integrated with CRM systems, inventory databases, and more. This allows them to pull real-time data and provide accurate information to users. For instance, if a user inquires about the availability of a product, the chatbot can instantly check the inventory database and provide a real-time update.
Learn and Improve: Chatbots can be integrated with CRM systems, inventory databases, and more. This allows them to pull real-time data and provide accurate information to users. For instance, if a user inquires about the availability of a product, the chatbot can instantly check the inventory database and provide a real-time update.
Instantaneous Support: In today’s fast-paced world, customers expect immediate responses. AI chatbots cater to this need by providing instant answers to customer inquiries, reducing wait times, and improving the overall customer experience.
Chatbots and Human Agents: A Perfect Duo
AI chatbots can complement human agents effectively. While chatbots handle routine inquiries and tasks, human agents can focus on more complex issues, ensuring a seamless customer support experience. This collaboration between man and machine ensures that customers always receive the best possible support, regardless of the nature of their inquiry.
Getting Started with AI Chatbots
Businesses looking to harness the power of AI chatbots should first identify their specific customer engagement needs. Once these needs are clear, they can choose a chatbot platform or development framework and collaborate with experts to design, implement, and train chatbots to meet those needs.
Ready to Elevate Your Customer Engagement?
Harness the power of AI-driven chatbots and revolutionize your customer interactions. At Social Know How, we’re experts in leveraging technology to enhance customer engagement. Don’t get left behind in the digital age. Contact us today for a Free Social Media Assessment and discover how we can transform your business’s online presence.
In today’s digital age, Instagram has emerged as a powerful platform for businesses to connect with their target audience. With over a billion monthly active users, Instagram offers a unique blend of visual storytelling and engagement opportunities. However, to truly harness the platform’s potential, businesses need to strike a balance between organic engagement and paid reach. Here’s a deep dive into how combining these two can create a winning formula for your brand on Instagram.
Organic Engagement on Instagram
Organic engagement refers to the interactions your content receives without any paid promotion. It’s the genuine likes, comments, shares, and follows that come from your existing followers and those who discover your content through hashtags, the Explore page, or other organic means.
Benefits of Organic Engagement:
Building Authentic Relationships: Organic content allows brands to showcase their personality, values, and stories. It fosters genuine connections with followers and encourages two-way conversations.
Cost-Effective: Since you’re not paying for organic posts, it’s a cost-effective way to maintain an active presence on Instagram.
Establishing Brand Authority: Regular organic posts can position your brand as an authority in your niche. Sharing valuable content, tips, and insights can make your brand a go-to source for information.
Feedback and Insights: Organic engagement provides valuable feedback from your audience. Comments and direct messages can offer insights into what your audience likes, dislikes, and expects from your brand.
Paid Reach on Instagram
While organic engagement is crucial, the ever-changing Instagram algorithm can sometimes limit the visibility of your posts. This is where paid reach comes into play. Paid reach involves promoting your posts to reach a larger or more specific audience.
Benefits of Paid Reach:
Targeted Exposure: With paid ads, you can target specific demographics, locations, interests, behaviors, and more. This ensures that your content reaches the right people at the right time.
Boost Brand Awareness: Paid promotions can significantly increase your brand’s visibility on Instagram, introducing your brand to potential new followers and customers.
Drive Specific Actions: Whether you want to increase website visits, get more app downloads, or boost e-commerce sales, paid ads can be tailored to meet specific business objectives.
Flexible Budgeting: Instagram ads offer flexible budgeting options. Whether you’re a small business or a large enterprise, you can set a budget that suits your needs and adjust it based on performance.
The Synergy of Organic and Paid Strategies
When organic and paid strategies are used in tandem, they complement each other, creating a holistic Instagram marketing approach. Here’s how:
Enhanced Visibility: While organic posts engage your existing followers, paid promotions expand your reach, ensuring that your content gets in front of new potential followers and customers.
Trust Building: Regular organic posts establish trust and credibility. When a user sees a paid ad from a brand they recognize and trust, they’re more likely to engage with it.
Data-Driven Decisions: Insights from both organic and paid analytics can inform your overall Instagram strategy. For instance, if an organic post performs exceptionally well, it might be worth promoting it to reach a larger audience.
Ready to Amplify Your Instagram Strategy?
Harnessing the power of both organic engagement and paid reach on Instagram is crucial for any business looking to make a significant impact. But navigating the intricacies of the platform can be challenging.
At Social Know How, we specialize in tailoring social media strategies to fit your unique business needs. From planning and optimizing to executing and managing, our proven SOCIAL POEM formula ensures your brand stands out in the crowded digital space.
Why choose Social Know How?
Targeted Solutions: We offer personalized solutions to help you reach your marketing goals effectively.
Expertise: As a certified Facebook Marketing Partner, our team is equipped with the knowledge and skills to elevate your social media presence.
Creative Studio: Our in-house creative studio ensures your content resonates with your audience, capturing those special moments that matter.
Ready to take your Instagram game to the next level? Get your FREE Social Media Assessment today!
Understanding the Significance of This Award
ThreeBestRated isn’t just another reviewing platform. They have a stringent 50-point inspection that dives deep into the intricacies of a business, from customer reviews and cost-effectiveness to overall service satisfaction. Social Know How’s recognition is a clear testament to our commitment and the quality we bring to the table.
Here’s What It Means For You
CONSISTENT EXCELLENCE:
This recognition assures you that when you collaborate with us, you’re partnering with one of the industry’s finest. We’re not resting on our laurels, though. We’re driven to keep raising that bar.
ADAPTIVE STRATEGIES:
The digital landscape isn’t static. It shifts and evolves. With this award, we’re more motivated than ever to refine and tweak our strategies to ensure your brand doesn’t just fit in but stands out.
GROWTH AND COLLABORATION:
This isn’t just our win; it’s yours too. We’re looking forward to tightening our collaboration, ensuring our strategies align perfectly with your goals.
A Note of Thanks
We’ve come this far because of the trust and belief you’ve placed in Social Know How. Every piece of feedback, each project challenge, and every shared success has sculpted our path. This recognition is a shared achievement, and it’s one we’re extremely proud of.
While we’re honoured by this award, we’re even more excited for the journey ahead. Here’s to reaching new heights and achieving even more together. Cheers to our shared successes and future endeavours! 🥂
Dive into Our Success Story Now!
In the vibrant realm of digital marketing, Instagram stands out as a beacon for businesses aiming to forge genuine connections, amplify brand visibility, and catalyze sales. However, the journey from posting to profiting isn’t a straight path—it requires a comprehensive strategy. With insights from Social Know How, let’s delve into how a holistic approach to Instagram can metamorphose posts into substantial profits.
Grasping the power of social media:
In our interconnected digital age, platforms like Instagram have seamlessly woven into the fabric of our daily routines. Potential customers are immersed in social media, presenting a golden window for businesses to make their mark. Yet, visibility isn’t just about posting—it’s about strategizing with intent.
Engagement:
Instagram Engagement rate serves as a barometer for content effectiveness on Instagram. It’s a reflection of how actively your audience interacts with your content. A robust engagement rate amplifies visibility, making your brand more discoverable. Calculating it is straightforward: (Likes + Comments) / Followers x 100. This percentage mirrors the resonance of your posts with your audience. Factors like content quality, posting cadence, and even the posting hour can influence this rate. To elevate engagement, delve into features like Instagram Stories, nurture collaborations with influencers, orchestrate giveaways, and actively participate in the Instagram community.
The SOCIAL POEM Strategy:
A Game-Changer crafting a successful social media narrative requires more than intuition—it demands a blueprint. Social Know How introduces the SOCIAL POEM, a 4-step formula encapsulating Planning, Optimizing, Executing, and Managing a social media strategy that is made just for YOU. This methodology ensures businesses transcend mere posting, fostering genuine engagement, refining strategies, and adeptly managing their digital footprint.
Content:
Content is the cornerstone of Instagram success. It’s not just about aesthetics but also about resonance. High-resolution images paired with captivating captions and apt hashtags can make a world of difference. Engaging with followers—be it through comments, likes, or conversations—can cultivate a sense of community, enhancing brand loyalty.
STORIES AND COLLABORATIONS:
Stories offer a dynamic canvas to showcase brand narratives, be it behind-the-scenes glimpses, new post promotions, or real-time engagement. Collaborations, especially with influencers, can catapult your brand into new audience spheres, enhancing reach and credibility.
The Dance of Analysis and Adaptation:
The digital realm is similar to shifting sands—ever-changing and unpredictable. Success hinges on agility. Regularly sifting through Instagram metrics, discerning effective strategies from the lackluster, and recalibrating approaches are pivotal.
7 Key Instagram Trends for Marketers
Instagram, with its visually appealing platform and vast user base, has become an essential tool for marketers. Here are seven key trends that every marketer should be aware of:
Instagram Stories Dominate:
Instagram Stories, a feature that allows users to post photos and videos that vanish after 24 hours, has seen a meteoric rise in popularity. With over 500 million daily active users, Stories offer a unique opportunity for brands to engage with their audience in a more personal and ephemeral way. The use of interactive elements like polls, questions, and swipe-up links can drive higher engagement and direct traffic to external sites.
Influencer Partnerships Continue to Grow:
Influencer marketing on Instagram has proven to be a powerful strategy. Brands are collaborating with influencers, both macro and micro, to reach a broader audience. Micro-influencers, with their niche following and authentic content, often yield higher engagement rates than their counterparts with millions of followers. It’s essential for brands to choose influencers whose values align with theirs for a genuine partnership.
Shopping on Instagram:
Instagram’s shopping feature has transformed the platform into a digital storefront. Brands can tag products in their posts, leading users directly to their online store. With the introduction of Instagram Checkout, users can even make purchases without leaving the app, providing a seamless shopping experience.
Engagement Over Followers:
While having a large follower count can boost a brand’s ego, engagement is the real metric that matters. Comments, shares, and likes are indicators of an active and interested audience. Brands are focusing on creating quality content that resonates with their audience, leading to meaningful interactions.
Rise of IGTV and Reels:
IGTV, Instagram’s platform for longer videos, and Reels, its answer to TikTok, have opened new avenues for content creation. Brands are experimenting with these formats to provide value, entertain, and connect with their audience in novel ways.
Instagram Analytics:
Data-driven decision-making is crucial in today’s digital age. Instagram provides a plethora of analytics for businesses to track their performance. From audience demographics to post-performance metrics, brands can leverage this data to refine their strategies and achieve their goals.
Diverse and Inclusive Content:
The global call for diversity and inclusion has resonated on Instagram. Brands are making conscious efforts to showcase diverse voices, stories, and products. This not only fosters a sense of community but also appeals to a broader audience.
Unlock the Power of Social Media with Social Know How!
From harnessing the capabilities of AI to streamlining your digital marketing campaigns, to mastering the art of effective communication in this digital era, Social Know How is your go-to partner.
Ready to take your Instagram game to the next level? Get your FREE Social Media Assessment today!