facebook pixel
All the work you do researching and setting up a new Facebook ad campaign can be worthless if you aren’t tracking the results and then optimizing the campaign. You won’t know if your campaign is delivering the desired results, and you won’t be able to track your Return on Ad Spend (ROAS) down to the …
Facebook is constantly evolving the way businesses can use their platform for long-term success in the marketplace. For the longest time, social media managers conducted their strategies with “likes,” “comments,” and “shares,” in mind for how successful a particular post or groups of posts were performing as part of a campaign. Based on those metrics, …
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