Is your small business ready to take the next step toward growing? Then, you’ll want to start marketing your business online. The best way to accomplish this is through social media marketing. However, there are many different ways that social media marketing can be done, and finding the right company that can help you with this process can be challenging at times. That’s why we’re here!
We’ll walk through what exactly social media marketing is, why it’s important for your small business, and how much it costs so you can make an informed decision about whether or not this will help propel your brand forward in 2023.
Why is it important to market your small business online?
Marketing is essential for small businesses to grow and thrive. You need customers, and then some customers, and then some more customers.
You also want loyal customers, because they’ll help you get more clients with their referrals in the future. This means they’re willing to pay more money for your product or service than someone who isn’t already a customer would be willing to pay—and they want only your product/service over other similar ones on the market.
By marketing your business online, you can reach an audience that otherwise wouldn’t know about it!
How much does social media marketing cost?
While the cost of social media marketing will depend on the type of service you need and the number of followers you have, it’s also important to consider how much time you want to devote to this aspect of your business in general.
If it’s just a small part of your overall strategy, then a minimal amount is required. You might be able to hire an independent contractor or intern who can manage all your social media channels for an affordable rate—perhaps even for free if they are getting something else out of the arrangement, like college credits or experience working at an actual company.
With this approach, however, there will still be some costs involved with things like creating new graphics and content for individual posts as well as marketing tools that allow people interested in following along with what’s going on within each channel (such as being able to subscribe through email).
But how much does it cost?
The answer depends on the size of your business, which platforms you want to use, and what your goals are.
The cost of social media marketing varies depending on the size and scope of your business, but it can range from $1500 per month to $5,000, or sometimes even more when you decide to promote your products or services with ads.
For example, if you want to use social media to drive traffic to your website – like through paid posts or sponsored content – then it will cost more than if you’re just using it to post updates about your business or products.
You also need to consider that different platforms charge different rates for sponsored posts.
What marketing services does Social Know How offer?
- Social media marketing: We’ll help you create great content for your social media pages, including Facebook, Twitter, LinkedIn and Instagram. The goal is to drive engagement and build your brand presence on these platforms.
- Search engine optimization (SEO): We’ll optimize your website with the right keywords so that it ranks high in search engines like Google. This will help you get more traffic from organic searches to your website.
- Content marketing: You need quality content if you want people to come back for more of your great stuff! Whether it’s blog posts or videos on YouTube or Instagram stories—we can help you create them all at a reasonable cost point so that they don’t hurt the bottom line too much (or at all).
- Email marketing: Nobody likes spammy emails, but everyone loves an excellent one-time offer delivered directly into their inboxes! Let us show you how easy it can be when we craft an email campaign based on our research into what best resonates with potential customers within each industry segment that we target together as partners in crime towards mutual success in achieving business goals through digital transformation.
- Ads: Paid search ads are very effective because they target people who are actively looking to buy a product or service, which means they’re more likely to respond to your ad than if it were shown to them by chance.
Marketing your business with a digital marketing agency helps you avoid wasting money on ineffective strategies.
Social media marketing is an effective way to reach your customers and connect with them. However, it can be difficult to manage social media accounts regularly if your business isn’t in the digital marketing industry.
If you’re looking for a cost-effective way to market your business, then a digital marketing agency is the answer. Social Know How offers expert social media marketing services for small businesses that can help you reach new customers and grow your brand at the best price. Speak to one of our experts to know how we can get optimize your online presence to the fullest!
