The Story
Accessible Daily Living (ADL)
Accessible Daily Living (ADL) has delivered essential accessibility services throughout Ontario for over 10 years. From home modifications to personal care programs, their mission is to help individuals with disabilities live independently and with dignity. While ADL was well-trusted offline, its digital presence lacked the professionalism and clarity that reflected the brand’s true impact.
The Goal
Build Brand Trust, Drive Qualified Leads, and Reflect Real Impact
ADL needed to evolve its digital footprint to:
- Reach more families and healthcare partners
- Improve referral engagement
- Build a trustworthy and modern online identity
- Attract qualified inbound leads consistently
The Solution
Digital Clarity and Community Connection
Social Know How® executed a full-funnel digital strategy that enhanced messaging clarity and created stronger audience connections across digital channels.
Deliverables Included:
- Brand-optimized social media page setup
- Ongoing content management and audience engagement
- Messaging alignment with accessibility standards and compliance
- Targeted advertising for families and healthcare professionals
- Data-driven performance optimization and creative refresh cycles
The Result
Qualified leads per month
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Increase in leads from first campagin
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Increase in leads from April to May
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- Strong brand consistency across Facebook and Instagram
- Elevated trust and recognition among clients and professional referrers
- 10+ year partnership between ADL and Social Know How®
“We’ve been working with SOCIAL KNOW HOW® for over a decade, and they’ve been instrumental in helping us establish and grow our online presence. From setting up our social media pages to managing our communications and running lead generation campaigns, their team has consistently delivered. We now average 40–60 quality leads a month, all while maintaining a brand presence that truly reflects who we are and what we stand for. They understand our industry, our clients, and the level of care we provide. SOCIAL KNOW HOW® has been more than a marketing partner. They’ve been a trusted extension of our team.”
Accessible Daily Living (ADL)
Owner
